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Shaye Smith

Shaye is the Director of Marketing for The Center for Sales Strategy, LeadG2, and Up Your Culture. She nerds out on B2B marketing strategy and analytics that drive performance. In her spare time, she teaches dance and enjoys pizza/ice cream dates with her tiny human, working out, a cold glass of beer, wine paired with cheese, and exploring the beautiful Emerald Coast (FL) that she's blessed to call home!

How to Use Premium Content to Cut Through the Social Media Clutter

3 min read

How to Use Premium Content to Cut Through the Social Media Clutter

When companies and individuals are getting started with social media, one of the recommendations they usually hear is to set up accounts on the platforms where your target persona visits and start posting regularly. For some, setting up the account...

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man showing woman computer screen

2 min read

Weekly Roundup: Hubspot Workflows, Case Studies, Video Marketing, and Proposals that Won't Get Rejected

LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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b2b marketing campaign plan

5 min read

15 Key Components of a Solid B2B Marketing Campaign Plan

There are some key components of marketing that fit together to create a solid B2B marketing campaign plan that drives results and delivers desired...

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marketing sales video strategy

6 min read

4 Reasons People Avoid Video (How To Overcome and Achieve Marketing and Sales Results with Video)

More than half of marketing experts across the world say that videos yield the highest ROI compared to other types of content. Far too often,...

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The Many Forms of Marketing Videos

3 min read

The Many Forms of Marketing Videos

Marketing mavens, take note. Video is here to stay. Not only is it here to stay, but it’s here to enhance and improve your marketing strategy. But...

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benefits of content calendar

3 min read

Benefits of Using a Content Calendar and 7 Things to Make It Awesome

Content creation can be a robust process depending on the amount of content you are publishing during a set timeframe. To keep your process organized...

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salesperson using video email in sales process

2 min read

How To Embed Personalized Video Into Your Hubspot Sales Emails

"Can I embed a video in an email?" It's a frequently asked question by many. Due to spam, security, and email hosting features, many email clients...

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