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The LeadG2 Blog

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Shaye Smith

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Top Articles of 2018: CRM, Sales, and Sales Enablement

Posted by Shaye Smith

December 31, 2018

As a sales performance company, we help turn leads into customers and generate new revenue. CRM, sales, and sales enablement are vital to our clients' success, and today, we are bringing you a recap of the most popular posts we've published in 2018 on these topics.

We pride ourselves in providing our clients and visitors top-notch, quality content through our blog to teach them and guide them to success. We've searched for the most popular blogs of 2018, and we've curated these lists that will publish each day this week to bring you some of the most educational and informative content from the year. Check out these top blogs on CRM, sales, and sales enablement from 2018.

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Topics: Sales, sales and marketing alignment, crm, sales enablement

Top Articles of 2018: Lead Generation + Lead Nurturing

Posted by Shaye Smith

December 28, 2018

Our goal as a company is to partner with our clients to increase the quality (and of course, quantity) of their leads, and today, we are bringing you a recap of the most popular posts we've published in 2018 on lead generation and lead nurturing.

We pride ourselves in providing our clients and visitors top-notch, quality content through our blog to teach them and guide them to success. We've searched for the most popular blogs of 2018, and we've curated these lists that will publish each day this week to bring you some of the most educational and informative content from the year. Check out these top blogs on lead generation and lead nurturing from 2018.

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Topics: lead nurturing, lead generation, leads

Top Articles of 2018: Inbound Marketing

Posted by Shaye Smith

December 27, 2018

Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy, and it's one of the best and most cost-effective ways to convert strangers into customers and promoters of your business. Today, we are bringing you a recap of the most popular posts we've published in 2018 on inbound marketing. 

Blogging is a key player in any successful inbound marketing strategy, and it's a goal of ours to provide our clients and visitors top-notch, quality content to teach them and guide them to success. We've searched for the most popular blogs of 2018, and we've curated these lists that will publish each day this week to bring you some of the most educational and informative content from the year. Check out these top blogs on inbound marketing from 2018 and let them guide your strategy in 2019! 

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Topics: inbound marketing

Top Articles of 2018: Content Strategy

Posted by Shaye Smith

December 26, 2018

We hope you had a great Christmas and are enjoying this holiday season with family and friends. As we draw closer to the New Year, we are taking some time to reflect on 2018 and the success we've seen our clients achieve. 

Blogging is a mighty strategy when done correct, and it's a goal of ours to provide our clients and visitors top-notch, quality content to teach them and guide them to success. We've searched for the most popular blogs of 2018, and we've curated these lists that will publish each day this week to bring you some of the most educational and informative content from the year. Check out these top blogs on content strategy from 2018, and let them guide your content marketing efforts in 2019! 

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Topics: content marketing, content strategy, inbound marketing

Generating Qualified Leads: 5 Types of Content that Convert

Posted by Shaye Smith

December 20, 2018

Developing a solid inbound marketing and content strategy is something that most companies struggle with. In fact, a study from Ascend2 and its research partners revealed that 46% of the marketing, sales, and business professionals surveyed around the world said that the lack of an effective strategy and the creation of content are the most challenging obstacles to reaching the next level of inbound marketing performance. LeadG2 uses a 7-Step Lead Generation Process to help our clients navigate and embrace an inbound marketing culture.

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Topics: content marketing, premium content, content strategy, lead generation, inbound marketing

12 Days of Gifts to Give Yourself that will Improve Your Content Marketing in 2019

Posted by Shaye Smith

December 12, 2018

Attempting to tackle your entire content marketing to-do list in one day could be overwhelming. Actually, it would be VERY overwhelming. But if you can commit to doing one thing each day over the next 12 days leading up to Christmas, you'll be on the road to improving your overall content marketing efforts that will have you ringing in the New Year on the right foot!

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Topics: content marketing, premium content, content strategy, annual planning, inbound marketing, blogging best practices, blog strategy, marketing strategy, blogging

5 Tips to Activate Your Blog Content and Boost Your Conversions

Posted by Shaye Smith

November 29, 2018

You have a blog. Great. Are you analyzing it? Are you tracking its performance? Do you know if your efforts are paying off? Time is money, and if you're spending time on a blog for your company, that's money. And if you're investing dollars in your blog, you'll definitely want to know if it's paying off!

If you are tracking blog analytics, what are you tracking? Traffic? Great. That's good. But you know what's great and drives sales? Conversions! Here are 5 tips to optimize your blog content so that it helps to increase conversion rates and get more qualified leads.

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Topics: blog, content marketing, inbound marketing, blogging best practices, blog strategy, blogging

The Top 3 Reasons We're Thankful for Inbound Marketing

Posted by Shaye Smith

November 21, 2018

It's Thanksgiving week, which is a time to reflect on all of the things that make you happy, contribute to your success, and help you to grow. So in true Thanksgiving week fashion, we're reflecting on why we're thankful for inbound marketing. 

We believe that a solid inbound marketing strategy paired with sales performance is the key to results, and inbound marketing is the ideal approach to quality lead generation that aligns with a sales team's strategy to deliver the results a company needs for success. Below are just three reasons we're thankful for inbound marketing, and why we believe in, and stand behind, this methodology and the work that we do with our clients. 

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Topics: content strategy, inbound marketing, marketing strategy, ROI

How To Embed Personalized Video Into Your Hubspot Sales Emails

Posted by Shaye Smith

November 15, 2018

Recently, I shared a post explaining how to send videos via email. Due to spam, security, and email hosting features, many email clients do not allow video embeds directly into emails, so with a few easy steps, marketers and salespeople can send video via email, just not with an actual embed. If you are a Hubspot Sales user at the Professional or Enterprise level, I have good news! Not long ago, Hubspot announced a feature that enables salespeople (or any Hubspot user communicating with a contact through the CRM) to embed videos directly into their 1:1 emails! 

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Topics: video, sales strategy, marketing strategy, prospecting, account based marketing

Can I Embed a Video in an Email?

Posted by Shaye Smith

November 13, 2018

This question is asked a lot. And you'd think with it being almost 2019, the technology would allow for this to be a normal practice. But it's not. Due to security, spam, and varying features across email clients, most email clients do not support this feature, so it's recommended that you insert a thumbnail or gif of your video and link to a landing page that the video is hosted on. 

How To Send a Video Via Email:

  1. Save the video to a video hosting site.
  2. Optimize the video on the hosting site.
  3. Save an image or screenshot as the custom thumbnail.
  4. Insert an image or gif that matches the custom thumbnail into your email body.
  5. Link the image in the email body to the video. 

Below, are some details and further explanation on how to send a video via email.

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Topics: video, inbound marketing, marketing strategy, prospecting, inbound sales

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