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Shaye Smith
Shaye is the Director of Marketing for The Center for Sales Strategy, LeadG2, and Up Your Culture. She nerds out on B2B marketing strategy and analytics that drive performance. In her spare time, she teaches dance and enjoys pizza/ice cream dates with her tiny human, working out, a cold glass of beer, wine paired with cheese, and exploring the beautiful Emerald Coast (FL) that she's blessed to call home!

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Weekly Roundup: Hubspot Workflows, Case Studies, Video Marketing, and Proposals that Won't Get Rejected
LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied...

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There are some key components of marketing that fit together to create a solid B2B marketing campaign plan that drives results and delivers desired...

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The Many Forms of Marketing Videos
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Content creation can be a robust process depending on the amount of content you are publishing during a set timeframe. To keep your process organized...

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How To Embed Personalized Video Into Your Hubspot Sales Emails
"Can I embed a video in an email?" It's a frequently asked question by many. Due to spam, security, and email hosting features, many email clients...

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INBOUND 2020: Hubspot Product Updates
"In 2020, you've inspired us with your adaptability and innovation. That's why this year's HubSpot product updates are designed to add power to our...