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Shaye Smith

Shaye is the Director of Marketing for The Center for Sales Strategy, LeadG2, and Up Your Culture. She nerds out on B2B marketing strategy and analytics that drive performance. In her spare time, she teaches dance and enjoys pizza/ice cream dates with her tiny human, working out, a cold glass of beer, wine paired with cheese, and exploring the beautiful Emerald Coast (FL) that she's blessed to call home!

b2b marketing campaign plan

5 min read

15 Key Components of a Solid B2B Marketing Campaign Plan

There are some key components of marketing that fit together to create a solid B2B marketing campaign plan that drives results and delivers desired business results. Ensure you're utilizing each of these when planning your B2B marketing campaign...

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marketing sales video strategy

6 min read

4 Reasons People Avoid Video (How To Overcome and Achieve Marketing and Sales Results with Video)

More than half of marketing experts across the world say that videos yield the highest ROI compared to other types of content. Far too often,...

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The Many Forms of Marketing Videos

3 min read

The Many Forms of Marketing Videos

Marketing mavens, take note. Video is here to stay. Not only is it here to stay, but it’s here to enhance and improve your marketing strategy. But...

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benefits of content calendar

3 min read

Benefits of Using a Content Calendar and 7 Things to Make It Awesome

Content creation can be a robust process depending on the amount of content you are publishing during a set timeframe. To keep your process organized...

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salesperson using video email in sales process

2 min read

How To Embed Personalized Video Into Your Hubspot Sales Emails

"Can I embed a video in an email?" It's a frequently asked question by many. Due to spam, security, and email hosting features, many email clients...

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hubspot product updates sales hub enterprise

2 min read

INBOUND 2020: Hubspot Product Updates

"In 2020, you've inspired us with your adaptability and innovation. That's why this year's HubSpot product updates are designed to add power to our...

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Leadg2 team recap meeting day 2

3 min read

INBOUND 2020 Recap: Our Favorite Sessions and Takeaways From Day 2

The LeadG2 team set aside a few days to learn and grow in our areas of expertise at Hubspot's INBOUND 2020 conference (virtually, of course), and...

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leadg2 team huddle after inbound 2020 day 1

3 min read

INBOUND 2020 Recap: Our Favorite Sessions and Takeaways From Day 1

The LeadG2 team has set aside a few days to learn and grow in our areas of expertise at Hubspot's INBOUND 2020 conference (virtually, of course), and...

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