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Shaye Smith

Shaye is the Director of Marketing for The Center for Sales Strategy, LeadG2, and Up Your Culture. She nerds out on B2B marketing strategy and analytics that drive performance. In her spare time, she teaches dance and enjoys pizza/ice cream dates with her tiny human, working out, a cold glass of beer, wine paired with cheese, and exploring the beautiful Emerald Coast (FL) that she's blessed to call home!

How to Use Premium Content to Cut Through the Social Media Clutter

3 min read

How to Use Premium Content to Cut Through the Social Media Clutter

When companies and individuals are getting started with social media, one of the recommendations they usually hear is to set up accounts on the platforms where your target persona visits and start posting regularly. For some, setting up the account...

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26 Inspiring Marketing Quotes to Motivate Your Strategy

3 min read

26 Inspiring Marketing Quotes to Motivate Your Strategy

Why Inspiration Still Has a Place in a Data-Driven World It's easy to dismiss motivational quotes as fluffy. But the best ones aren't meant to...

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