Checklist for Where to Share Your Thought Leadership Content to Maximize Results [VIDEO]

Throughout this four-part series, we’ve discussed how thought leadership content can support your marketing and sales efforts to improve your sales and performance as well as tips for creating great thought leadership content and the different types of content you can create.

The benefits of thought leadership content are clear. If you want to support your brand's messaging and boost your exposure by creating genuine relationships and impacting decisions, then you need to know how to create effective thought leadership content, and also where to share it.

Checklist: Where to Share Your Thought Leadership Content

Your company blog
Your personal brand blog
As an article on LinkedIn
Write blog posts for other credible sources
Contribute your insight to compilation blogs (i.e. Databox)
Share links to these blog posts on your person social media with verbiage and a little look at what the reader will get from reading
Do the same on your company pages, but position it from your company
Share videos within your blogs
Share videos on your personal and company social media with links to your site for more information
Share short videos on your personal and company social media with a link to the full video hosted on your site or other social channels
Link to your podcast episode from your social media—maybe share a tip or stat that was shared in the episode to attract people to click
Embed short clips of a podcast within your blog and link to the full episode
Share short clips of a podcast episode on your social media with a link to the full episode
In a company email newsletter
Share links to blogs, videos, or podcasts within LinkedIn and Facebook Groups
When people have questions on LinkedIn or Facebook groups that you answer in your thought leadership content, give them a simple answer, then link to the full content within your response
Use your thought leadership content in lead nurture workflows to nurture leads
Sales teams can utilize this thought leadership content within their sales process

Becoming a thought leader is challenging, and it’s a long-term strategy. However, with these resources to help you craft and share influencing messages, you can build lasting relationships with your target audience.

They might not know it yet, but your prospects are counting on you to provide the content they need, when they need it, where they want it! Good Luck!