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HubSpot’s Inbound 2016 from 2,016 Feet Up

Posted by Alan Vitberg

November 16, 2016

 

The Marketing and Sales Journey Continues….

Last week, I spent 3 days with 19,000 other attendees at HubSpot’s 2106 conference. 

In the coming weeks, you’ll be seeing a lot of blog posts on new products announced, summaries of sessions, key takeaways, and so forth—including the insights from the LeadG2 team—so I thought I would share a different perspective and insights on what I took out of the conference.

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Topics: content strategy, inbound marketing, marketing strategy, alanvitberg, professional services

Your Website is Missing Opportunities if it doesn’t have TOFU (Top-of-the-funnel) Offers

Posted by Dean Moothart

July 13, 2016

Just about every website I visit gives me an option to learn more about the company and their solutions. Unfortunately, that option is usually limited to calling an 800-number to talk to a salesperson or to send an email to schedule a time for a sales consultation call. More progressive companies will even provide a form for me to complete that will signal a sales rep to call me.

Uhg! What if I don’t want to talk to a salesperson? What if I just want some of my basic questions answered? What if I’d rather read to find answers instead of scheduling a 30-minute sales appointment? If I was close to making a decision, then I’d love to talk to a salesperson. But I’m not there yet. It’s too soon. I’m just not ready. If I agree to talk to a salesperson now, then I'll continue to get calls for the next several weeks and they’ll fill up my inbox up with marketing fluff. I don’t want that, and believe me—neither does the salesperson.    

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Topics: inbound marketing, media, deanmoothart, marketing strategy, professional services

Inbound Planning Day is Over—Now What?

Posted by Brian Hasenbauer

February 8, 2016

Recently I had the opportunity to travel to Chicago to meet with a new client and conduct an Inbound Marketing Planning Day workshop (which is Step 1 in the LeadG2 7 Step Lead Generation Process). During the inbound marketing planning day, we met with the company’s top executives and those that will be carrying out the inbound marketing strategy. We discussed various facets of the program, set the strategy, and answered questions. This meeting took place over one very full day— started at 9am and ended at 5pm, and we had lunch brought it. As you can see by the topics listed below that we covered throughout the day, it was an intensive day of training and strategy creation. 

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Topics: inbound marketing, brianhasenbauer, media, marketing strategy, professional services

Balance Your Lead Generation Mix to Get More Leads

Posted by Brian Hasenbauer

December 28, 2015

There are not many sales managers or marketers that wake up in the morning, look in the mirror, and say “Let’s conduct some webinars, attend trade shows, and place some ads in a few trade magazines this week." What sales manager and marketers do wake up and say to themselves, is “let’s get more leads."  

Lead generation strategies should be taken as a portfolio so that the overall lead generation efforts can be gauged, new methods explored, and the mix modified over time based on the effectiveness of each method. The focus should be on overall lead generation and not a single tactic. It’s often said, “You get what you focus on, so focus on what you want.”  This makes me think that sales managers and lead generation marketers should be investing their time and efforts focusing on overall lead generation portfolio than focusing on just one or two specific tactics.

While this approach to having a portfolio of lead generation tools might be new to some, the concept of diversification and portfolio management has been used by investment advisors for decades as a strategy to minimize risk and maximize returns for their clients. After all, isn’t that what a good lead generation strategy does—minimizes risk (and investment) and maximizes return (ROI)?

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Topics: lead generation, brianhasenbauer, sales and marketing alignment, marketing strategy

Why You Should Implement a Campaign-driven Marketing Strategy

Posted by Brian Hasenbauer

August 19, 2015

One of the most exciting aspects of my role as an Inbound Marketing and Sales Consultant at LeadG2 is working with new clients to develop inbound marketing strategies and then help to implement them. As part of this process, we work with clients to learn what they are currently doing to market their companies... and we don't just limit this to inbound.  

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Topics: inbound marketing, brianhasenbauer, marketing strategy

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