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The LeadG2 Blog

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6 Inbound Marketing Metrics You Need to Track

Posted by Shaye Smith

April 19, 2018

Optimizing your inbound marketing performance starts with measuring the key metrics that show you if your strategy is effective or if it’s time to redirect, re-strategize, and focus on a new path for their target audience. Remember that no matter how you analyze your data, whether it be multiple marketing platforms or just one like Hubspot, the buyer’s journey should be the foundation of how you define success.

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Topics: inbound marketing, HubSpot, marketing strategy, marketing strategies and tactics, shayesmith

7 Questions to Ask a Prospective Marketing Partner that Specializes in a Specific Niche

Posted by Dean Moothart

April 6, 2018

Market specialization is becoming a more prevalent business strategy for marketing agencies. With this strategy, the marketing agency makes a conscious decision to only support the unique marketing requirements of a particular industry or niche. From the client's perspective, they hope they can leverage the experience and key learnings of other similar companies. They feel like they won’t have to be a guinea pig or recreate the wheel. From the agency perspective, it is typically a marketing and branding play. It allows them to fine-tune their positioning as a subject matter expert and thought leader.  

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Topics: deanmoothart, marketing strategy, Hiring an Agency

Rome Wasn’t Built in a Day

Posted by Trey Morris

March 27, 2018

Neither was your marriage, your home, or your business. Something of any value takes time, and in most cases, time to succeed. When a business owner opens a business, they developed a plan for success, right? (They should.) They created forecasts of revenue, a timetable to profitability, and tactics to make it happen. After two weeks, two months, or even two years, they didn't panic and pull the plug, did they? Probably not. In fact, if it didn't start off like they planned, they probably went back to their plan and readjusted some numbers and came up with some new ideas to get it back on track. 

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Topics: marketing strategy, marketing strategies and tactics, marketing, treymorris

Looking Back: Why I Wish I Had Hired an Inbound Marketing Agency

Posted by Shaye Smith

February 23, 2018

Prior to joining the team at LeadG2 and working on the agency side of things, I was on what you would call the ‘client’ side of the inbound marketing world. Let’s jump back a few years… I was the digital communications manager for my company and I, in concert with our website and ecommerce manager, were on the hunt for something… but we weren’t 100% sure what that was at the time. After doing our research, we came to the conclusion that inbound marketing was what we needed. But not just the inbound marketing strategy. We needed the technology and tools that a software platform could offer and enable us to do inbound marketing efficiently.

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Topics: inbound marketing, HubSpot, marketing strategy, marketing, shayesmith

Two Dozen Tips for Building a World Class Content Marketing Program

Posted by Alan Vitberg

February 14, 2018

Is it Time to Update Your Content Marketing Game?

I’m starting to believe that content marketing as part of executing a growth strategy is reaching a point of saturation and diminishing returns.

Quantity over quality. Poor writing. Lack of strategic focus. Advertorial. One and done efforts with little to no promotion. Hiring cheap and getting cheap results.

And that’s just the tip of the iceberg.

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Topics: content marketing, inbound marketing, marketing strategy, alanvitberg

Can You Answer These 9 Questions About Your B2B Prospects?

Posted by Dani Buckley

February 6, 2018

When it comes to developing a strategic marketing plan or sales process, one of the first things we recommend any company to do is to get a clear and accurate understanding of their customers and prospects. What’s key here is that this profile (commonly called a Target or Buyer Persona) is based on research, not assumptions. Which means you’ll need to conduct some actual research (or hire a company like LeadG2 to do it for you). The most effective way of doing this is with a mix of online surveys and live interviews. The surveys allow for a large sampling size, while the interviews allow for a deeper dive and further understanding. You can dive a little deeper into what that target persona survey process might look like here, but for the sake of this article we’ll be focusing on what it is exactly that your Target Persona should tell you about your B2B prospects so that you can have better and smarter marketing, content, and sales conversations.

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Topics: content strategy, understanding target audience, sales strategy, danibuckley, target personas, marketing strategy, marketing strategies and tactics, b2b

Authenticity is the Currency of the 21st-Century

Posted by Trey Morris

November 17, 2017

"Who are you?

Who, who, who, who?

Who are you?

Who, who, who, who?" 

I don't think that Roger Daltrey was singing about branding, but he easily could have been.

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Topics: inbound marketing, marketing strategy

What the Change of Season Can Teach Us About Inbound Marketing

Posted by Dani Buckley

April 5, 2017

 

It’s that time of year again… probably my favorite time of year now that I live in Seattle (and no longer Florida, the land of no seasons except summer). The temperatures are warming up, the sun is shining, flowers are blooming, and people are starting to come out of their winter hibernation. 

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Topics: inbound marketing, danibuckley, marketing strategy

HubSpot’s Inbound 2016 from 2,016 Feet Up

Posted by Alan Vitberg

November 16, 2016

 

The Marketing and Sales Journey Continues….

Last week, I spent 3 days with 19,000 other attendees at HubSpot’s 2106 conference. 

In the coming weeks, you’ll be seeing a lot of blog posts on new products announced, summaries of sessions, key takeaways, and so forth—including the insights from the LeadG2 team—so I thought I would share a different perspective and insights on what I took out of the conference.

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Topics: content strategy, inbound marketing, marketing strategy, alanvitberg, professional services

Your Website is Missing Opportunities if it doesn’t have TOFU (Top-of-the-funnel) Offers

Posted by Dean Moothart

July 13, 2016

Just about every website I visit gives me an option to learn more about the company and their solutions. Unfortunately, that option is usually limited to calling an 800-number to talk to a salesperson or to send an email to schedule a time for a sales consultation call. More progressive companies will even provide a form for me to complete that will signal a sales rep to call me.

Uhg! What if I don’t want to talk to a salesperson? What if I just want some of my basic questions answered? What if I’d rather read to find answers instead of scheduling a 30-minute sales appointment? If I was close to making a decision, then I’d love to talk to a salesperson. But I’m not there yet. It’s too soon. I’m just not ready. If I agree to talk to a salesperson now, then I'll continue to get calls for the next several weeks and they’ll fill up my inbox up with marketing fluff. I don’t want that, and believe me—neither does the salesperson.    

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Topics: inbound marketing, media, deanmoothart, marketing strategy, professional services

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