<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=808984019221058&amp;ev=PixelInitialized">

The LeadG2 Blog

We have a lot to say... you might even want to subscribe so you don't miss anything! 

Our Team's Top 10 Most-Used Tools from the Marketing and Sales Tech Stack We're Currently Using

Posted by Shaye Smith

August 2, 2019

At LeadG2 and The Center for Sales Strategy, our tech stack not only serves to support our sales and marketing efforts, but it also enables our consultants and content teams to super-serve our clients and provide top-notch service and deliver quality results and help them achieve success. Are you utilizing tech to support your marketing, sales, or service efforts at your company? 

We asked our team what marketing and sales technology they use most frequently, and here's the top 10 tools from what was submitted. Yes, there's actually more!

Read More

Topics: sales and marketing alignment, marketing strategy, sales enablement

Don't Overlook This Resource to Help Drive More Revenue from Marketing Campaigns

Posted by Shaye Smith

July 24, 2019

One of the biggest resources that marketing teams have is access to their sales team. That's right! The sales team is a key resource for successful marketing campaigns

So, how is the sales team a resources for marketing? Here's how marketing and sales teams should collaborate throughout the marketing campaign process to drive better sales results.

Read More

Topics: sales and marketing alignment, marketing strategy

3 Ideas to Get Your Sales Team Contributing to Your Blog [VIDEO]

Posted by Dean Moothart

May 3, 2019

Salespeople can be great sources of blog content. They engage with prospects and the market everyday. They're hearing questions and overcoming objections, and their responses to these questions and objections are great content for blog articles because this is what your prospects want to know, read, and learn.

THE CHALLENGE: How do you get your salespeople to get the info out of their heads and into the blog? How do you get your salespeople sit down and write?

Read More

Topics: blog strategy, sales and marketing alignment

Re-evaluating Marketing Infrastructure is a Critical Element to Building Your Marketing Plan

Posted by Dean Moothart

March 26, 2019

Today’s economic indicators seem to be positive. Unemployment rates are down. GDP numbers are up. And it seems that more and more companies are meeting, and even exceeding, their revenue growth objectives. Favorable economic conditions are always welcome, but we all know that success just doesn’t happen. It takes hard work and preparation from a lot of people to grow a business.

Preparation can take a lot of different forms – hiring, training, building out processes, and leveraging new technology. Proper preparation also requires that we re-evaluate our infrastructure. Do we have the essential elements in place in which to build upon? Our houses have infrastructure – foundation, plumbing, electrical, heating, and air conditioning, etc. Our marketing has required infrastructure as well. Below is a list of the basic marketing infrastructure elements critical to growing a company.

Read More

Topics: sales and marketing alignment, marketing strategy

What is Lead Flow? [VIDEO]

Posted by Dani Buckley

February 28, 2019

Lead flow is a very important, and often-overlooked, step when building an inbound marketing or lead generation strategy. In this one-minute video, I touch on what lead flow is, who is involved, what the process looks like, and more.

Read More

Topics: lead generation, sales and marketing alignment, sales enablement

Top Articles of 2018: CRM, Sales, and Sales Enablement

Posted by Shaye Smith

December 31, 2018

As a sales performance company, we help turn leads into customers and generate new revenue. CRM, sales, and sales enablement are vital to our clients' success, and today, we are bringing you a recap of the most popular posts we've published in 2018 on these topics.

We pride ourselves in providing our clients and visitors top-notch, quality content through our blog to teach them and guide them to success. We've searched for the most popular blogs of 2018, and we've curated these lists that will publish each day this week to bring you some of the most educational and informative content from the year. Check out these top blogs on CRM, sales, and sales enablement from 2018.

Read More

Topics: Sales, sales and marketing alignment, crm, sales enablement

‘Tis the Season for Setting Goals: 5 Analytics to Track in 2019 that Will Lead to Higher Revenue

Posted by Dean Moothart

December 18, 2018

Most organizations do a pretty good job of tracking basic marketing KPIs – top of the funnel performance metrics like webpage visits, session lengths, bounce rates, and lead conversions. Those are early indicators. They tell us if our marketing is accomplishing its most basic function – attract an audience and generate leads. 

Your marketing, however, should accomplish much more. Ultimately, isn’t the role of marketing to help drive revenue?

Read More

Topics: annual planning, sales and marketing alignment, measurement, marketing strategy, goals, ROI

5 Reasons to Involve Your Sales Team in Your Marketing Planning

Posted by Dean Moothart

December 13, 2018

Many organizations have built barriers between the various functions of their business. Even groups that rely on and support each other’s goals (like Sales and Marketing) are “siloed” in their own worlds and rarely communicate. Breaking down those walls and aligning goals and expectations can be challenging, but there are tremendous benefits as well.

Read More

Topics: media, deanmoothart, sales and marketing alignment, professional services

Lights, Camera, Action:  Producing the Theatre of a Sale

Posted by Dean Moothart

December 4, 2018

A good theatrical performance can transport you to different places and times, and it can help you experience situations that you’ve never encountered before. It can change the way think and feel and provide a whole new way of looking at a situation. Brian Stokes Mitchell, Tony Award Winning Actor, says, “That's the magic of art and the magic of theatre: it has the power to transform an audience, an individual, or en masse, to transform them and give them an epiphanal experience that changes their life, opens their hearts and their minds, and the way they think.”

Read More

Topics: inbound marketing, sales process, sales and marketing alignment, inbound sales, sales playbook

Hiring a Rainmaker is Not a Marketing Strategy

Posted by Dean Moothart

August 16, 2018

I spoke with a business owner recently about their revenue growth objectives. They were frustrated because the first half of the year didn’t go as planned, and their new business revenue numbers were lagging behind the goals they set at the beginning of the year. They were very optimistic, however, that the second half of the year would be different. They were confident they would eventually exceed all their growth goals.

When I asked what they were basing this optimism on, they went on to tell me that they had just hired a new salesperson. And this was not just any salesperson. This was someone with deep connections in their industry and a network of relationships that could get them in front of the decision-makers at some of their most attractive target accounts. In fact, this salesperson was even bringing a few deals with them that they expected to close very shortly. They had hired a rainmaker.       

I hope it works out for them.

Read More

Topics: lead generation, inbound marketing, deanmoothart, sales and marketing alignment, marketing strategy

Connect With Us


facebook   twitter  linkedin  rss






Subscribe to updates



Resources

LeadG2 Inbound Marketing Strategy Checklist
LeadG2 Inbound Marketing Revenue Impact Calculator
New call-to-action


Join Us On Facebook



Zimmer Case Study Video


lead generation


Recent Posts



Posts by Topic

see all