3 min read
Brent Tripp: November 5, 2024
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne explore how to go about mapping content to the buyer's journey. Whether...
3 min read
Carly Knecht: September 12, 2024
Aligning your sales and marketing efforts is essential for driving growth and maximizing return on investment (ROI) in today’s competitive business...
3 min read
Kaitlyn McDevitt: September 10, 2024
The convergence of these two critical functions, marketing and sales, can significantly impact various aspects of a business. By aligning these...
3 min read
Dean Moothart: August 6, 2024
A seamless alignment between B2B sales and marketing teams is the cornerstone of top-line revenue growth and sustained business success. When these...
3 min read
Dani Buckley: August 17, 2023
If you're like many businesses we talk to regularly and work with, then you have a strong, dependable, hard-working sales team that spends a lot of...
2 min read
Brent Tripp: May 22, 2023
Yes, the word “sales” is in sales enablement. However, that doesn’t mean the process of creating solid sales enablement content falls solely on the...
2 min read
Elissa Blankenship: March 20, 2023
Sales and marketing alignment is the process of aligning the goals and strategies of a company's sales and marketing teams to ensure that they are...
4 min read
Sandra Sepaniak: January 9, 2023
There’s always a balance to be had when companies are looking to arm their sales and marketing teams with the tools they need. It’s common—and...
2 min read
Emily Hartzell: October 21, 2022
You’re constantly working and putting in long hours with your team members, especially when it comes to working on new campaigns and improving...
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