6 min read
Carly Knecht: October 24, 2024
If you've ever worked with a client who's been burned by a failed marketing campaign, you know that their skepticism can run deep. Questions about...
2 min read
Dean Moothart: May 16, 2024
Inbound marketing attracts people who are actively interested in your offerings or brand to your business. Using SEO and other inbound tactics, you...
2 min read
Emily Hartzell: November 13, 2023
Content marketing has become an indispensable part of any successful marketing strategy. But with the ever-growing plethora of content metrics...
2 min read
LeadG2: July 26, 2021
Our team recently had a conversation with a very dejected and downhearted CMO. He had just presented his budget to the CFO, who informed him that all...
2 min read
Amanda Meade: July 14, 2021
Are you having trouble trying to determine what KPIs your marketing team should track? If you’re using any analytics tools, you may feel overwhelmed...
2 min read
Dean Moothart: July 22, 2020
The objective of any marketing initiative is to help close business and generate revenue. Measuring the ROI of the marketing tactics you deploy will...
3 min read
Matt Sunshine: May 27, 2020
When we picture lead generation working the way we think it should, most of us envision the salesperson being handed a fully qualified lead and only...
4 min read
Dani Buckley: February 6, 2020
Did you know that businesses that document their strategies receive a 538% greater chance of succeeding in their efforts? No, that wasn't a typo....
3 min read
Dean Moothart: December 18, 2018
Most organizations do a pretty good job of tracking basic marketing KPIs – top of the funnel performance metrics like webpage visits, session...
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