Top KPI Examples for Marketing Teams to Track

Are you having trouble trying to determine what KPIs your marketing team should track?

If you’re using any analytics tools, you may feel overwhelmed by the options you have.

For example, Google Analytics offers over 200 metrics that cover everything from the first time someone visits your website to the moment they convert into a customer.

We get it — it’s hard to identify which metrics will be the ones that’ll determine whether or not your strategy has been successful and if you’ve met your goals.

But that’s where we step in — check out these KPI examples for marketing teams that you can include in your dashboard.

What KPIs Should You Track?

Marketing has become easy to measure since there are so many metrics and KPIs you can track daily. Most analytics tools also offer different integrations so you can align your marketing efforts, for example, with your sales team’s strategy, which can bring you even better results.

Here are a few examples of what a marketing team could track.

1. Organic Traffic

This metric measures how many visitors discovered your website through organic search.

2. Cost per Lead

This metric refers to the amount of money your marketing team spends divided by the number of new leads they acquire.

3. Landing Page Conversion Rate

This metric determines how many people take action expressed in your CTA on your landing page.

4. Visitor-to-Lead Ratio

This metric measures how many visitors you need to have on your website to achieve your lead generation goal.

KPIs for Different Marketing Areas

If your marketing team is made up of specialists who focus on different areas of marketing, such as email or content marketing, they will each have their own KPIs to measure.

Here are a few examples of KPIs many marketing experts recommend to be tracked.

Content Marketing

Your content marketing team may focus on the following KPIs:

• Website traffic

• Time on page

• CTR of internal links

• Scroll depth

• Bounce rate

• Customer lifetime value

• Content attribution

Email Marketing

Email marketing specialists should track these KPIs:

• Unsubscribe rate

• Bounce rate

• Conversion rate

• List growth

• Opens by device

• Spam complaint rate

SEO

There are many KPIs that can help you evaluate your SEO efforts, and here are a few examples.

• Organic traffic by visitor location

• Mobile organic traffic

• Average time on page

• Organic impressions

• Exit page rate

• Page load speed

• Number of ranking keywords

• Number of featured snippets obtained

Advertising

If your team is investing in ads, track these KPIs:

• Return on ad spend (ROAS)

• Cost per conversion

• Cost per acquisition

• Conversion rate

• Cost per click

• Click-through rate

• Quality/Relevance score

Social Media

To monitor your social media success, these metrics should be your priority:

• Engagement-to-Reach ratio

• Click-through rate

• Landing page views

• Referral traffic

• Impressions

• Relevance score

Find Your Most Relevant KPIs

There isn’t a single list of best marketing KPIs that will work for every business. Your own set of the most important metrics to monitor depends heavily on what your goals are.

So, to identify your KPIs, determine if you’re looking to increase your revenue, build brand awareness, gain your audience’s trust, or achieve something else. Then you’ll know exactly what KPIs to choose from our list to make sure your strategy is bringing you success.