What the Change of Season Can Teach Us About Inbound Marketing

It’s that time of year again… probably my favorite time of year now that I live in Seattle (and no longer Florida, the land of no seasons except summer). The temperatures are warming up, the sun is shining, flowers are blooming, and people are starting to come out of their winter hibernation. 

I know we can all agree that spring is a special time of year, so what does this have to do with inbound marketing? Well, a lot.

Just like with the seasons, there is a need for cyclical changes throughout our marketing. For many of us, the winter (including Q4 and Q1) is a time of hunkering down and making plans. And before we know it… bam! It’s the second quarter and April is here, and we need to make some stuff happen. We’ve got marketing plans to bring to life, sales goals to meet, and teams to lead.

That’s where getting a little pep in your step this spring will come in handy. Here are 3 actions you can take right now to ensure the rest of your year will be a success: 

1. Refresh Your Content.

Take a look at the content you already have and determine what needs a little sprucing up. What evergreen content can you bring back into rotation? What calls to action have you not used in awhile? Do you have any old content that could use some TLC like keyword optimization or tweaking some copy? 

If you’ve been creating content for some time then you should have a gold mine of content that you can promote again or use to attract new visitors. Start with some of the older, most popular content and go from there.

2. Do Some Spring Cleaning.

Spring cleaning isn’t just for our households, it’s also for our marketing. And this is especially true when it comes to your marketing software. Take advantage of the increased energy you might have right now due to the time change and new season, and clean out those old files, reorganize your folders, archive old pages, and maybe even take a stab at cleaning out your database. 

Make a list of all the areas you’d like to clean up and then prioritize it. Start with the stuff that’s going to make the most impact on your day-to-day business. You might be surprised how much this can increase productivity, help you find things in the future, and streamline your processes. 

3. Conduct a Brainstorm.

Now is a great time to get your team together and brainstorm content ideas. This is a fun energy boost and will provide a great opportunity to get some fresh insights on what’s going on in the field. Some great prompts to get the ideas flowing include:

• What are the questions you are hearing from clients and prospects most often?
• What are the top objections you have to overcome during the sales process?
• What confuses your prospects about what you sell? 

Take advantage of the season and take some action with these three, easy steps.