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LeadG2 Blog

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Inbound Marketing (2)

Proving and Improving Your Inbound Marketing Spend

2 min read

Proving & Improving Your Inbound Marketing Spend

Inbound marketing attracts people who are actively interested in your offerings or brand to your business. Using SEO and other inbound tactics, you...

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How Much Should Your Business Invest in Inbound Marketing?

3 min read

How Much Should Your Business Invest in Inbound Marketing?

Generally speaking, about 13.6% of your company's budget should be spent on marketing. Of that percentage, however, you might spend a portion on...

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Beyond Ads: Why Inbound Marketing Delivers Sustainable Results

1 min read

Beyond Ads: Why Inbound Marketing Delivers Sustainable Results

Traditional advertising remains a powerful tool for reaching audiences. However, as consumers become increasingly savvy and immune to interruptive...

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Inbound Marketing Commandment No. 1: Know Your Target Persona

2 min read

Inbound Marketing Commandment No. 1: Know Your Target Persona

Understanding your audience is a top priority in B2B marketing. The foundation of successful inbound marketing lies in comprehending your target...

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How Inbound Marketing and Sales Enablement Transforms Lead Generation for Manufacturers

3 min read

How Inbound Marketing and Sales Enablement Transforms Lead Generation for Manufacturers

In the world of manufacturing, staying ahead in lead generation is a constant battle. With outdated marketing tactics becoming less effective in a...

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Why It's Critical Media Salespeople Incorporate Social Media and Content into the Sales Process

2 min read

Why It's Critical Media Salespeople Incorporate Social Media and Content into the Sales Process

It doesn’t feel like long ago when the phone book was one of the top tools a salesperson used to attract more business. That was, of course, back...

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How a Solid Inbound Marketing Strategy Expanded a Company’s Reach with Hilary Dillard

4 min read

How a Solid Inbound Marketing Strategy Expanded a Company’s Reach with Hilary Dillard

In this episode, we’re diving into the many benefits that come with implementing a solid inbound marketing strategy. Chief among them? How your...

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Breaking Down LeadG2’s Inbound Marketing and Sales Enablement Strategy with Shaye Smith

4 min read

Breaking Down LeadG2’s Inbound Marketing and Sales Enablement Strategy with Shaye Smith

In this episode, we’re breaking down our own approach when it comes to inbound marketing and sales enablement as a company that specializes...

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How Inbound Marketing & Sales Enablement Helps Sellers Help Themselves with Deb Williams

3 min read

How Inbound Marketing & Sales Enablement Helps Sellers Help Themselves with Deb Williams

In this episode, we’re exploring how a solid inbound marketing and sales enablement initiative can help salespeople better figure out the areas they...

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