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The LeadG2 Blog

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3 Ways to Add Social Proof to Your Landing Pages for More Leads

Posted by LeadG2

April 29, 2020

The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you’re doing less than $5 million a year in sales. Whether you're spending thousands or millions on marketing every year, at the end of the day, the opinion of your customers and clients worth more.

When your goal is to have a prospect to take action on a landing page, whether it’s to schedule an appointment or fill out a download form for an eBook, it’s not enough to say “It’s great!” You have to offer up some proof. A single business review can lift conversions by 10 percent.

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Topics: inbound marketing, landing pages, professional services

How Often Should You Publish A Blog Post?

Posted by Matt Sunshine

April 24, 2020

Creating blog content, developing premium content, content distribution, email marketing, social media marketing—there's a continuous list of what it takes to create a content marketing strategy. However, one of the most common mistakes among businesses is creating content for content's sake.

You can't crank out three articles a day without defining your audience and creating a content marketing strategy. Once you develop that strategy, one of the first things to determine is how often you should publish blogs. There are numerous studies about why blog posts are integral to your inbound marketing strategy, but there's not much hard data on the frequency of posting. That's because blogging frequency depends greatly on the goals you hope to accomplish with your blog.

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Topics: content strategy, inbound marketing, blogging

Experts Share 5 Tips on How to Generate Content Ideas

Posted by LeadG2

April 22, 2020

From driving traffic and leads to your website to providing valuable information and assets for your sales team, there are multiple benefits of having a content marketing strategy. In order to address your prospects' needs and problems as they travel through their buyers’ journey, continuous quality content is an integral part of each stage of the inbound methodology (Attract, Convert, Close, Delight.)

There’s just one problem: What do you write about? How do you generate content ideas quickly while still being strategic and effective?

Through years of experience, we’ve found that you ideally need to publish to your blog a minimum of 1-3 times a week, and publishing new premium content on a regular basis (quarterly, if not monthly depending on your goals). In order to produce 156 blogs (or more) a year, our experts share tips on how to generate content ideas.

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Topics: content marketing, content strategy, inbound marketing, content creation

Avoid These 6 Mistakes To Keep Your Blog Beneficial to Your Brand and Strategy

Posted by Dean Moothart

April 17, 2020

55

Brands who prioritize blogging efforts are 13x more likely to see positive ROI, and 55% of brands say blog content creation is their top inbound marketing priority, according to Hubspot data.

However, having a blog on your website doesn't guarantee ROI. Too often we see businesses and brands start without a blog strategy. They're full of energy and they start producing numerous blog posts filled with fresh ideas. The first 45 days are exciting as the content is flowing but between day 45 and 60, page views start to taper, and even though the numbers look good, visitors aren’t turning into customers.

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Topics: content strategy, inbound marketing, blog strategy

Why Thank You Page Copy Matters

Posted by Kim Peek

April 15, 2020

You’ve created a strategic piece of content for your prospective customers, and a potential customer has agreed to share their contact information in exchange for a piece of premium content.Once they enter their information, they're taken to a thank you page on your website where the content is delivered.

It can be tempting to use a generic in-line thank you message with a link to your content, but it pays to consider the benefits of a thank you page that contains a few more bells and whistles.

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Topics: inbound marketing, thank you page

How to Write Landing Page Copy That Generates Leads

Posted by Kim Peek

April 13, 2020

A landing page is a page on your website that has a specific purpose centered around an action you want someone to take. It typically contains a form that your prospects will complete in exchange for a valuable piece of free premium content or some kind of action—like scheduling a consultation. It's a critical part of the lead generation process since this is how a visitor becomes a lead and enters your sales funnel.  

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Topics: lead generation, inbound marketing, landing pages

22 Questions to Ask Yourself if You Aren't Seeing Inbound Marketing Results

Posted by Dean Moothart

April 10, 2020

When you invest in a new effort like inbound marketing at your company, or you enter into a partnership with a marketing agency, everyone expects to get results. No one does marketing for marketing’s sake. We want to:

  • Establish our brand
  • Build an audience
  • Convert leads
  • Grow a pipeline
  • Accelerate deals through the funnel
  • And, ultimately, grow revenue

Unfortunately, that doesn’t always happen. Instead of experiencing the euphoria that comes with achieving goals, you suffer the frustration of unfulfilled potential.   

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Topics: inbound marketing, marketing strategy

How to Repurpose Content [INFOGRAPHIC]

Posted by Amanda Meade

April 8, 2020

Creating consistent quality content is one of the biggest challenges marketers face. However, “You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people,” according to a post written by Derek Halpern, founder of Social Triggers, on why bloggers fail.

Repurposing content allows you to reach different audiences through a new format, improve your organic visibility, and reinforce the authoritative content that you already worked so hard to create. If you need ideas on how to repurpose content, check out the infographic below.

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Topics: content marketing, inbound marketing, blog strategy

Addressing PEOs Declining Operating Income

Posted by Dean Moothart

April 1, 2020

According to a recent NAPEO market survey, almost one-third of PEOS who participated in the survey said they were experiencing a decline in operating income. Operating income is an accounting term that measures the profit associated with the business operations after deducting expenses like wages, depreciation, and the cost associated with acquiring new clients.

There are two sides to the equation of operating new income: revenue and expenses. There’s one business function that has an impact on both sides of the equation — and that’s marketing.

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Topics: inbound marketing, KPIs, PEO Marketing

When Times Are Tough, Inbound Marketing Keeps Working

Posted by LeadG2

March 27, 2020

As a B2B business, providing value, building relationships, communicating consistently, and standing out among the competition is essential. To do all of these effectively, you must produce consistent quality content for both your prospects and existing clients.

Inbound marketing is based around content, and content builds trust. During times of uncertainty, consumers and business decision makers alike are turning to the experts in every industry for advice. By aligning your marketing strategy with your customer's pain points, you can organically attract traffic that you can convert, close, and delight over time. A great inbound marketing strategy actually builds over time, so the best time to start is often now, no matter how tough times are.

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Topics: content marketing, lead generation, inbound marketing

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