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The LeadG2 Blog

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4 No-Cost Tips to Increase Facebook Organic Reach and Grow Your Audience

Posted by Ashley Tavenner

January 10, 2020

Is your Facebook audience lacking? Facebook pages for businesses have changed a lot over the years. With constant algorithm changes and fierce competition, social networking platforms make it harder for businesses and brands to organically reach their target audience.

It’s not uncommon for businesses to devise a social media marketing strategy only to see their post produce very little engagement and traffic. In today’s social media-obsessed world, Facebook organic reach is extremely difficult for anyone looking to boost their page without ads. But we know some tried-and-true ways that will increase Facebook organic reach and grow your audience at no cost to you!

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Topics: Social Media, inbound marketing, facebook

Inbound or Outbound? Why They Go Together Like Peanut Butter and Jelly

Posted by Dani Buckley

January 8, 2020

It’s easy to put inbound marketing and outbound tactics into two completely separate buckets. There's online lead generation, content marketing, blogging, thought leadership, lead nurturing, SEO, and organic social media that fall under the umbrella of inbound marketing. While TV and radio ads, database marketing, cold-calling, digital ads, paid search, and sponsorship's fall under outbound. However, what we've come to realize is that neither is as strong on its own as it would be if integrated with the other.

You see, “Together we stand, divided we fall,” is a great patriotic motto but it's also very applicable to marketing and sales tactics.

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Topics: digital marketing, inbound marketing

Top Articles of 2019: Content Strategy

Posted by Amanda Meade

January 3, 2020

Blogging is a mighty strategy when done correct, and it's a goal of ours to provide our clients and visitors top-notch, quality content to teach them and guide them to success. We've searched for the most popular blogs of 2019, and we've curated these lists that will publish each day this week to bring you some of the most educational and informative content from the year.

Check out these top blogs on content strategy from 2019, and let them guide your content marketing efforts in 2020!

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Topics: content marketing, content strategy, inbound marketing

Top Articles of 2019: Inbound Marketing

Posted by Amanda Meade

December 30, 2019

Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they're even ready to buy, and it's one of the best and most cost-effective ways to convert strangers into customers and promoters of your business. Today, we're bringing you a recap of the most popular posts we've published in 2019 on inbound marketing. 

Blogging is a key player in any successful inbound marketing strategy, and it's a goal of ours to provide our clients and visitors top-notch, quality content to teach them and guide them to success. We've searched for the most popular blogs of 2019, and curated these lists that will publish each day this week to bring you some of the most educational and informative content from the year. Check out these top blogs on inbound marketing from 2019 and let them guide your strategy in 2020!

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Topics: inbound marketing

4 Common Website Mistakes and How to Fix Them

Posted by Emily Sunshine

December 11, 2019

Your website is the foundation of your business. Studies show that it only takes 1/10th of a second to form a first impression about a person, and websites are no different. Site visitors form an opinion about your website within 50 milliseconds of landing on your page and decide whether to stay or leave.

That said, it’s no surprise that having a website with poor user experience sets your business up for lost opportunity and wrong first impressions.

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Topics: CTA, inbound marketing, website

5 Questions To Ask Before Hiring an Inbound Marketing Agency

Posted by Dani Buckley

November 19, 2019

Choosing the right inbound marketing agency isn’t something an organization should take lightly, as there are a lot of really great options out there (especially when it comes to HubSpot partners). However, not all agencies are created equal—and even ones who are equally effective might not be the right fit for your business.

Most marketing agencies will be on top of their game, claiming to have mastered digital marketing services. The claim may be valid, but beware, there's a fine line between trendy and truthful. Website design, email marketing, and social media campaigns are all fundamental services of inbound marketing agencies; however, they're just simply marketing tactics. To effectively implement inbound marketing, you need an agency with a comprehensive, strategic program in place. 

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Topics: inbound marketing, Hiring an Agency

Inbound Marketing vs. Outbound Marketing: What is the Difference?

Posted by Dani Buckley

October 29, 2019

As recent as 10 years ago, marketers wouldn’t have used the terms ‘inbound’ and ‘outbound’ to differentiate marketing strategies and tactics. Marketing all fell under one umbrella, and the idea of separating the two was really just in its infancy in many ways.

Because of the vastness of the internet and its ability to connect people to any kind of information they want at any given moment, it has become important to understand not only the differences between these traditional, outbound methods of advertising and promotion, and the newer—largely digital—inbound strategies, but also how these two types of marketing can work together.

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Topics: inbound marketing, marketing strategy, outbound marketing

Inbound Marketing: The Answer to 3 of the Most Common PEO/HRO Marketing Problems

Posted by Dean Moothart

October 22, 2019

As the economy heats up and businesses are growing, business leaders are seeking ways to take advantage of market opportunities and maximize their revenue growth potential. They’re renewing their focus on core competencies and eliminating distractions wherever possible. They can’t afford to devote their most valuable resource – time – to things like processing payroll and managing human resource policies. 

There’s no doubt that these are important tasks, and there are significant risks associated with neglecting or taking short-cuts in these areas. But no entrepreneur starts their business dreaming of someday shopping for the most cost-effective healthcare benefits. 

They would rather solve customers’ problems, build their brands, and grow their revenue. Therefore, more and more companies are choosing to outsource these human resources tasks and functions to professional employer organizations (PEOs) and human resource outsources (HROs).

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Topics: inbound marketing, PEO Marketing

Save Time! Convert Video Interviews into Multiple Forms of Content [VIDEO]

Posted by Kim Peek

September 13, 2019

Most employees know the importance of blogging for business. It’s getting them to create the content that becomes the obstacle. There’s never enough time; they aren’t strong writers; SEO is a foreign language – whatever the reason, getting consistent quality content is hard.

Luckily, we know some tips and tricks that can help make content creation a lot easier – plus, saves a whole bunch of time!

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Topics: video, inbound marketing, content creation

Your Session Guide to HubSpot’s INBOUND 2019 Conference

Posted by Amanda Meade

August 27, 2019

Next week, over 24,000 marketing and sales professionals are gathering in Boston for HubSpot’s annual INBOUND conference, are you ready? 

In our digital world, having the opportunity to network and connect face-to-face with like-minded people is rare – and an adventure our team doesn’t take lightly! Think about it; most business deals aren’t made in an office setting. When you’re shaking a hand to make a deal, it’s typically over dinner, a drink, at an event, or on the golf course. In-person interactions are sacred, and conferences can be the very key you need to help create, build, and nurture lasting relationships. 

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Topics: inbound marketing, Hubspot INBOUND conference, sales and marketing

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