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The LeadG2 Blog

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5 Reasons We're Thankful for Our Clients

Posted by Dani Buckley

November 20, 2018

I could probably write a blog post on a thousand reasons we love our clients, but I wanted to be a bit more succinct here and share some of the key characteristics that make for an effective and successful business partnership. We’ve worked with all kinds of businesses in many different industries and stages, and yet there are some clear reasons why some have incredible success with their inbound marketing, and some experience subpar results. This is actually a question I get asked often: “What do we need to do to be successful in this partnership?” So, this article will aim to answer that question while also showcasing the clients that make our days enjoyable day in and day out.

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Topics: business relationships, sales performance, inbound marketing, marketing strategy, ROI, customer service, company culture

Can I Embed a Video in an Email?

Posted by Shaye Smith

November 13, 2018

This question is asked a lot. And you'd think with it being almost 2019, the technology would allow for this to be a normal practice. But it's not. Due to security, spam, and varying features across email clients, most email clients do not support this feature, so it's recommended that you insert a thumbnail or gif of your video and link to a landing page that the video is hosted on. 

How To Send a Video Via Email:

  1. Save the video to a video hosting site.
  2. Optimize the video on the hosting site.
  3. Save an image or screenshot as the custom thumbnail.
  4. Insert an image or gif that matches the custom thumbnail into your email body.
  5. Link the image in the email body to the video. 

Below, are some details and further explanation on how to send a video via email.

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Topics: video, inbound marketing, marketing strategy, prospecting, inbound sales

4 Reasons People Avoid Video and How To Overcome and Achieve Marketing and Sales Results with Video

Posted by Shaye Smith

November 9, 2018

Alright, it's time. Video is important to marketing and sales. I know, I know... but have I done much with it? Not until this year. After attending INBOUND 2018, Hubspot's annual conference, I decided that it's time. Time to jump feet first into the world of video to enhance our company's marketing and sales efforts and achieve bigger and better results. 

Video is often cited as a tool that helps drive marketing and sales performance, and the numbers shared in a Hubspot blog back up those claims:

  • 97% of marketers say video has helped increase user understanding of their product or service.
  • 76% say it helped them increase sales.
  • 47% say it helped them reduce support queries.
  • 76% say it helped them increase traffic.
  • 80% of marketers say video has increased dwell time on their website.
  • 95% of people have watched an explainer video to learn more about a product or service.
  • 81% of people have been convinced to buy a product or service by watching a brand's video.

We often wear a lot of hats, juggle a lot of duties, and report to a lot of people. It can be challenging to gracefully and successfully achieve everything you want to (and need to) while also adopting a new marketing or sales tactic. I network with a lot of marketing, sales, and public relations professionals, and these are the most popular reasons people share that they avoid getting started with video, and ways to overcome these excuses to achieve results with video in marketing and sales strategies.

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Topics: video, sales strategy, inbound marketing, marketing strategy

Winning the Sale Starts with Winning Marketing

Posted by Dean Moothart

November 6, 2018

Competition for your prospects’ business is fierce. It’s likely that your competition’s sales team is just as hungry as yours. However, it’s not always the best salesperson that wins the business. According to HubSpot, only 19% of decision-makers want to connect with a salesperson when they are the Awareness stage of their buying journey. The Awareness stage is when the prospect is beginning to explore and first learning about their options and potential solutions. Since they’re not talking to your salespeople, it’s critical that your marketing provides your team with the winning edge. 

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Topics: sales performance, inbound marketing, sales process, marketing strategy

Inbound Marketing Data:  An Often-Overlooked Intellectual Asset of a Business

Posted by Dean Moothart

October 30, 2018

You can’t think of your marketing database as just a list of names and contact information. It’s so much more than that. This data represents what’s possible for your business. It’s your future customers and referral sources. It’s next month’s closed deals and next year’s revenue. A company’s marketing database can be the lifeblood of its revenue growth strategy. Consequently, it should be regarded as a key intellectual asset of the business. As with any corporate asset, there should be a plan to protect it, enhance, grow it and leverage it.

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Topics: lead nurturing, inbound marketing, leads, sales process, marketing strategy

4 Easy Steps to Rework Your Historical Content to Attract New (Qualified) Leads

Posted by Maryanne McWhirter

October 25, 2018

Have you been churning out quality content for years for your business and industry? Does traffic to your blog still come from old posts? Are ebooks published three years ago still converting? You're not alone.

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Topics: content marketing, premium content, content strategy, lead generation, inbound marketing

Don't Get Surprised Again... 5 Things to Know About Gen Z!

Posted by Trey Morris

October 19, 2018

"I have no idea how to get Millennials to _______________"
-Every client that I've spoken to in the last 16 years.

Ever since 2002, business owners have struggled to attract the Millennial generation, those born between 1981 and 1996. Millennials are quite different than the Boomers and Gen X who I worked with during my tenure at my advertising agency in the 2000's. And it has taken the marketing world, especially the small- and medium-sized businesses a long time to figure them out (if they have at all).

But to be honest, that's not important right now.  

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Topics: content strategy, understanding target audience, inbound marketing, target personas, marketing strategy

6 Ways Inbound Marketing Tactics Can Reduce Friction in the Sales Process

Posted by Dean Moothart

October 11, 2018

Uber has disrupted and transformed the transportation business because they focused on being easy to do business with. They’ve eliminated as much friction in the sales process as possible. No more standing in line to hail a cab. No more stumbling for a credit card or scrounging for cash. No more stuffing hard-to-read receipts in your wallet. And because Uber is easy to engage and easy to work with, they have experienced dramatic growth.

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Topics: inbound marketing, sales process, inbound sales

GROW BETTER: Hubspot Product Updates and Announcements Coming From INBOUND 2018

Posted by Shaye Smith

September 25, 2018

As we've shared in previous posts, our team recently attended Hubspot's annual conference in Boston, INBOUND. Each year, INBOUND marks a monumental time for Hubspot's product updates and announcements, and this year didn't disappoint. This year's over-arching theme at the conference was, 'Grow Better,' and these product updates will assist Hubspot users with just that: growing better and growing bigger. 

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Topics: customer focus, sales strategy, sales performance, inbound marketing, HubSpot, inbound sales, customer service

Is There a Difference Between Inbound Marketing and Lead Generation?

Posted by LeadG2

August 28, 2018

Marketing is notorious for its jargon. And while the terminology itself isn’t necessarily what's important, what you do need to know is how these strategies and tactics can help you. In this post, we’ll explore inbound marketing and lead generation, and what each can do for you.

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Topics: lead nurturing, lead generation, inbound marketing, media, lauramacpherson, professional services

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