Inbound marketing isn’t easy, and if you ask anyone here at LeadG2, they’ll tell you the same thing. It takes a lot of expertise, time, patience, and hard work. There are some areas that can be automated, which is great, but there is one thing that can’t be automated and is essential in order to have an effective inbound marketing strategy… you must create content.
And not just any old content. In order to work, it needs to be topical, interesting, informative, and strategic.
But who has time for that? If you’re lucky, you’ve got this great team of writers pecking away at their keyboards creating fantastic content for your lead gen efforts. But if that’s not the world you live in—if you don’t have that team of writers or aren’t already outsourcing this work to a company like LeadG2—there are still some ways you can create more quality content without spending a fortune or chewing up your most precious commodity: time.
If you need to outsource, and many people do, here are some simple guidelines for getting the best work out of whoever is writing for you.