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The LeadG2 Blog

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Where Marketing is Heading in 2016

Posted by LeadG2

December 18, 2015

Marketing is changing faster than ever. New technology enables buyers to research purchases differently, new trends offer new opportunities, and oversaturation of platforms and tactics means marketers need to adjust. Content Marketing Institute has long been on the leading edge of inbound/content marketing, and has been tracking data and trends since 2007, and founder Joe Pulizzi just released his annual collection of predictions for what content marketing will look like in the coming year.

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Topics: content marketing, inbound marketing, lauramacpherson

Best Practices for Creating Infographics, CTAs, and Slideshows

Posted by Jason Zimmermann

August 21, 2015

There are a number of best practices when it comes to creating graphic content. In this post, let’s take a look at some ways to make or your graphic content more effective, broken down by the types of content.

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Topics: content marketing, premium content

4 Steps to Better Inbound Marketing Leads: Part 1

Posted by LeadG2

August 3, 2015

It’s so tempting to jump right into inbound marketing as soon as you realize how much it can do for your business. But before you get to the fun stuff of writing and creating, you need to think through a few things to make sure what you’re creating is going to be effective.

This 2-part article will dig into the four steps you'll want take before you begin creating, to generate the best possible leads for your company or organization. 

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Topics: content marketing, inbound marketing, leads, lauramacpherson

Creating the Right Content to Generate the Best Leads

Posted by Jason Zimmermann

July 24, 2015

The goal behind content creation is to produce the most relevant content for the right audience. But if you haven’t properly determined who that audience is, how do you know what types of content they’re most interested in? Introducing your target personas.

Your personas are fictional representations of real-life customers that are most likely interested in your brand and/or what you have to say. These are who you’ll be targeting with your inbound strategy—determining who they are is step one in the inbound process.

In this post, we’ll be taking a look at why target personas are so important for your content creation strategies and how creating the most relevant content will generate more quality leads for your company.

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Topics: content marketing, leads, target personas

Outsourced Content Doesn't Have to Be Lame: Here's How!

Posted by Dani Buckley

July 22, 2015

Inbound marketing isn’t easy, and if you ask anyone here at LeadG2, they’ll tell you the same thing. It takes a lot of expertise, time, patience, and hard work. There are some areas that can be automated, which is great, but there is one thing that can’t be automated and is essential in order to have an effective inbound marketing strategy… you must create content.

And not just any old content. In order to work, it needs to be topical, interesting, informative, and strategic.

But who has time for that? If you’re lucky, you’ve got this great team of writers pecking away at their keyboards creating fantastic content for your lead gen efforts. But if that’s not the world you live in—if you don’t have that team of writers or aren’t already outsourcing this work to a company like LeadG2—there are still some ways you can create more quality content without spending a fortune or chewing up your most precious commodity: time.

If you need to outsource, and many people do, here are some simple guidelines for getting the best work out of whoever is writing for you.

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Topics: content marketing, inbound marketing, danibuckley

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