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5 Books to Add to Your 2017 Reading List

Posted by Dani Buckley

January 18, 2017

Knowledge is power. Most of us understand the importance of continued self-learning and staying on top of news, trends, research, and best practices when it comes to marketing and business. However, it can sometimes be tough to find the best books to dedicate our limited free time to among the endless list of titles available, from audio to hardcover to ebooks.

With the help of some of my colleagues, I’ve developed a list of some more recently published books that we think should make it onto your 2017 reading list. I’d love to hear in the comments below any books you found especially useful in 2016 or that you have already added to your library for 2017.

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Topics: content marketing, Sales

How to Sell Inbound Marketing to Your Boss — So You Can Get Better Leads

Posted by LeadG2

January 2, 2017

If you know anything about inbound marketing, you know how powerful it can be in generating quality,interested leads. You're probably sold on the idea of implementing inbound marketing. But there’s one problem: You can’t get your boss to sign off on starting an inbound marketing program.

Maybe it’s because your boss is unfamiliar with the terminology, or worried about the amount of work it’ll add to your already-full plate. Maybe he or she needs more information about the benefits of inbound marketing. Maybe he or she just doesn't know how inbound marketing works.

This post is for you, to show your boss. It’ll walk through the foundations of inbound marketing, and show the benefits. It’ll detail the level of work involved, and offer tips on how to streamline the process.

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Topics: content marketing, inbound marketing, brianhasenbauer

How to Prepare for Chatbots

Posted by LeadG2

November 25, 2016

After spending almost a week at the HubSpot Inbound conference, you can’t help but come away a little smarter and with some good insight into what the future holds for sales and marketing technology. However, after you get back to wherever home is, you need to be able to interpret the trends and the insights and turn them into strategies and tactics. Siting in conference break out sessions and learning about the technology of the future is the easy part. Implementing it appropriately and knowing what do with this new-found knowledge is the difficult part and the one that most companies struggle with and need help with.

At INBOUND 2016, the area that I found most interesting and possibly game changing is the area surrounding chatbots and specifically what role they can play in the buyer's journey. Dharmesh Shah, the co-founder of HubSpot, spent a good amount of time during his keynote discussing the new GrowthBot chatbot and walked through a short demo of its capabilities. You can use GrowthBot in Facebook’s Messenger app to tell it do things like “start a blog post” or “create a campaign” and GrowthBot instantly initiates that command and builds it for you.

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Topics: content marketing, digital marketing, Sales, brianhasenbauer, media, professional services

What the Creators of “Making a Murderer” Taught Me (As a Marketer)

Posted by Kate Rosinski

November 23, 2016

Filmmakers Remind Us We’re All Storytellers

INBOUND 2016 was my first time at a HubSpot conference, and it did not disappoint. The buzz of 19,000 people, glowing screens, earnest questions, furious note-taking (and some furious tweeting). It brought me back to college—with the bonus of big industry names, celebrities, and amazing food truck lunches.

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Topics: content marketing, inbound marketing, media, professional services, storytelling

Inbound Marketing Commandment #8: Do Not Ignore SEO / Organic Search

Posted by LeadG2

November 21, 2016

As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing" we're looking at several principles that you can't succeed without. The eighth of The 10 Commandments of Inbound Marketing is: Do not ignore SEO / Organic search. This is your website’s lifeblood. (Tweet This)

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Topics: content marketing, SEO, inbound marketing, brianhasenbauer, media, professional services

Inbound16 is Over, Now What?

Posted by LeadG2

November 11, 2016

This morning as Alec Baldwin was giving his keynote at Inbound 2016, I sat in my room and spent some time reflecting on this week and what I’ve learned and what I wanted to take away from it. While I was writing this, I received an email from a co-worker that had already left, stating that his brain had melted and he has no idea how he is ever going to process and use all the information that was disussed throughout the week. I guess I’m not the only one that leaves Inbound feeling incredibly inspired, but also overwhelmed and not wanting to wait in lines or rub shoulders with 19,000 people again any time soon.  

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Topics: content marketing, inbound marketing, brianhasenbauer, HubSpot

Cause Marketing: Showing How Much You Care Can Raise Your Revenue

Posted by Alex Holmes

July 29, 2016

We are all familiar with the warm and fuzzy feeling we get when we toss a few quarters in the collection bucket for a good cause. Your business can benefit financially from supporting a good cause as well.

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Topics: content marketing, nonprofit

How Not to Fail at Inbound Marketing: Questions You Must Ask Yourself

Posted by Dani Buckley

April 25, 2016

 

Just the other day I was talking with one of our inbound marketing clients and they asked me the question, “What do I really need to know in order to not fail at inbound marketing?” I immediately thought this was a fantastic question. After a long discussion about the importance of internal buy-in, setting clear expectations, ways to motivate writers, and many other important do’s and don’ts… it dawned on me that while these are conversations we have with all of our clients, it’s just as important of a conversation for anyone thinking about launching an inbound lead generation program.   

While the benefits of being a thought leader and the value of generating new leads and new sources of revenue are increasingly more appealing (and necessary) than ever before, the unfortunate truth is that inbound marketing might not be for everyone. Sure, anyone could start a blog – but ask any online content marketer and they’ll tell you it takes much more work than just publishing articles. 

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Topics: content marketing, lead generation, inbound marketing, danibuckley, media, professional services

How Do I Find Good Content to Share? 5 (Free!) Tools to Jumpstart Your Search

Posted by LeadG2

April 20, 2016

It’s a never-ending pursuit: the quest to provide valuable, interesting content to your prospects and clients. If you’ve been doing inbound marketing for very long, you probably know that you don’t have to create it all yourself. It’s actually ideal to have a mix of content you create and content written by others that you curate. But how do you find high-quality content that provides serious value? Here are five free tools you can use.

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Topics: content marketing, media, lauramacpherson, professional services

Content Writing Tip: Content Calendars and Holidays

Posted by LeadG2

March 4, 2016

If you are a regular subscriber to the LeadG2 blog (if not, click here to subscribe), you probably already know that by generating content that’s of interest to your target persona, you can attract new visitors to your website and convert them to leads. However, if you are just getting started with developing your inbound marketing (aka content marketing) program, you might be at a loss for where to start with developing content. I came across a great article about using holidays in the content marketing process, and wanted to share this with you so that your content marketing program can benefit from the many holidays on the calendar.

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Topics: content marketing, content strategy, media

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