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content marketing (6)

Why You Should Update Old Blog Posts (and How to Do It)

4 min read

Why You Should Update Old Blog Posts (and How to Do It)

Time and again, blog posts have proven to be one of the top ways for customers to find you on their own terms. They also allow you to establish your...

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INBOUND 2021 Recap

5 min read

INBOUND 2021 Recap: Our Favorite Sessions and Takeaways

The LeadG2 team set aside a few days to learn and grow in our areas of expertise at HubSpot's INBOUND 2021 conference (virtually, of course), and...

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Improving Complex Sales Processes with Marketing & Content

4 min read

Improving Complex Sales Processes with Marketing & Content | Sell Smarter. Sell Faster.

Content marketing is defined as a type of marketing that involves the creation and sharing of online material — such as blogs, videos, and social...

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What is Blog SEO and Why It Matters

2 min read

What is Blog SEO and Why It Matters

When you’re looking for a particular service, how deep into the web do you dive? Page 10? Page 20? No. According to research conducted by HubSpot,...

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Building a World-Renowned B2B Blog | Sell Smarter. Sell Faster.

6 min read

Building a World-Renowned B2B Blog | Sell Smarter. Sell Faster.

How do you start a B2B blog? And WHY do you start a B2B blog? Episode 2 of Sell Smarter. Sell Faster. explored building a world-renowned B2B blog...

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4 min read

How Long Does It Take to See Results From Blogging Efforts?

You put your heart into your first blog post for your company site. You conducted hours upon hours of research and fine-tuned it down to the last...

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Effective Content Marketing for Media Companies

2 min read

Effective Content Marketing for Media Companies: 5 Tips for Improving Your Strategy and Making the Most of Your Company’s Online Presence

Whether you run a single TV station in a top 10 market or multiple radio stations in a mid-size market, or really anything in between, there are some...

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6 Ways a PEO Can Use Content to Drive Sales

4 min read

6 Ways a PEO Can Use Content to Drive Sales

A PEO sales team should be focused on identifying new prospects, qualifying new sales opportunities, helping their prospects maneuver through their...

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4 Effective Ways to Use Content Marketing to Drive Sales

4 min read

4 Effective Ways to Use Content Marketing to Drive Sales

The best part of marketing is storytelling, which lets marketers get creative and produce content that audiences relate to. Your audience wants to...

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