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Marketing to Millennials Through Blogs: What You Need to Know

Posted by Carly Bandy

June 11, 2020

Over two decades ago, blogs entered the world as an online diary, then evolved into a weblog, and eventually gained momentum into the powerhouse lead generation tool they are today. While their purpose has remained constant, blogs have obviously evolved in many ways. Today, running a blog is a common full-time career, a place where people can expand their knowledge, seek advice, and read reviews before making a purchase. 

Making up 85% of online shoppers, millennials (individuals born between 1981-1996) have been the focus of B2C marketing for years. As the largest generation in today’s workforce, this generation is grabbing the attention of B2B marketers. After all, millennials are growing up and moving from post-college jobs into decision-making, management, and even ownership positions. With this information in mind, it’s important to understand how this generation differs, what they value most, and which factors play a role in their purchasing and decision-making habits.

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Topics: content marketing, blog strategy, blogging

How Often Should You Publish A Blog Post?

Posted by Matt Sunshine

April 24, 2020

Creating blog content, developing premium content, content distribution, email marketing, social media marketing—there's a continuous list of what it takes to create a content marketing strategy. However, one of the most common mistakes among businesses is creating content for content's sake.

You can't crank out three articles a day without defining your audience and creating a content marketing strategy. Once you develop that strategy, one of the first things to determine is how often you should publish blogs. There are numerous studies about why blog posts are integral to your inbound marketing strategy, but there's not much hard data on the frequency of posting. That's because blogging frequency depends greatly on the goals you hope to accomplish with your blog.

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Topics: content strategy, inbound marketing, blogging

How to Generate Leads From Blogs

Posted by LeadG2

February 26, 2020

Prospective clients often ask, “How can writing blog posts turn into website visitors into leads and new customers?” It really is the Big Question they need to understand before committing to inbound—or content—marketing.

For businesses, blogging does much more than let followers know about recent news and events. When done right, it establishes your organization as an authority in your industry, gives followers an insider look at your company culture, boosts SEO, and generates qualified leads. 

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Topics: content marketing, content strategy, lead generation, blogging

"Where Should I Share My Blog?" 8 Ways to Distribute Your B2B Blog Content

Posted by Shaye Smith

January 9, 2019

As we kick off the new year, it's safe to say that content still reigns as king in the B2B world, and it seems that it's going to stay that way. With B2B marketers who use blogs saying that they get 67% more leads than those who don't, and companies who blog see 97% more links to their site than those who don't, it's clear that blogging should be a part of your B2B marketing strategy. 

So, do you really need to spend time to promote your blog? Isn’t the point of a blog to promote your website? Yes and yes. Your blog is, indeed, a big opportunity to drive traffic to your website and promote your business as well as your products and services, but it needs strategic guidance to be successful in driving traffic and converting leads. Many industry experts preach the 80/20 rule when it comes to content and promotion, saying that 20% of your time should be spent creating content, and 80% of your time should be spent promoting it. Think of your blog like a garden that's meant to feed your family. The whole purpose of the garden is to create food—but you need to feed it, water it, and tend to it to get the desired results. The same is true of your blog. 

When people ask us, "Where should I share my blog?" we suggest these eight free ways to distribute blog content. There are additional distribution channels that include paid promotion and advertising, but this list focuses on eight ways you can share you B2B blog content immediately that we've found successful for our clients and ourselves.

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Topics: blog, content marketing, content strategy, inbound marketing, blogging best practices, blog strategy, blogging, inbound sales

12 Days of Gifts to Give Yourself that will Improve Your Content Marketing in 2019

Posted by Shaye Smith

December 12, 2018

Attempting to tackle your entire content marketing to-do list in one day could be overwhelming. Actually, it would be VERY overwhelming. But if you can commit to doing one thing each day over the next 12 days leading up to Christmas, you'll be on the road to improving your overall content marketing efforts that will have you ringing in the New Year on the right foot!

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Topics: content marketing, premium content, content strategy, annual planning, inbound marketing, blogging best practices, blog strategy, marketing strategy, blogging

5 Tips to Activate Your Blog Content and Boost Your Conversions

Posted by Shaye Smith

November 29, 2018

You have a blog. Great. Are you analyzing it? Are you tracking its performance? Do you know if your efforts are paying off? Time is money, and if you're spending time on a blog for your company, that's money. And if you're investing dollars in your blog, you'll definitely want to know if it's paying off!

If you are tracking blog analytics, what are you tracking? Traffic? Great. That's good. But you know what's great and drives sales? Conversions! Here are 5 tips to optimize your blog content so that it helps to increase conversion rates and get more qualified leads.

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Topics: blog, content marketing, inbound marketing, blogging best practices, blog strategy, blogging

6 Ways to Drive Traffic to Your Blog from Social Media

Posted by Guest Blogger

August 10, 2018

Did you know that there are bloggers out there who get most of their traffic from social media? You could achieve the same feat for your business, also, but to do that, you will have to be strategic, deliberate, and creative. Not everyone who has a following on social media is able to translate this into substantial traffic to their blog.

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Topics: Social Media, blog, inbound marketing, blogging best practices, blog strategy, marketing strategy, marketing strategies and tactics, blogging

Your Salespeople Secretly Want to Contribute to the Blog

Posted by Dean Moothart

May 15, 2018

Is a blog a marketing tool or a sales tactic? The answer is yes. A blog that’s a forum for educational content that resonates with your target personas is both. Blogging has long been identified as a productive marketing tool. Blogging supports marketing’s objectives when its' content attracts new visitors to your website and helps convert those visitors to leads. However, if that’s the only function of your blog, then you’re missing out.      

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Topics: content strategy, thought leadership, sales strategy, blog strategy, blogging

Uh-Oh… We Ran Out of Blog Ideas! Until We Tapped Into Our Sales Team

Posted by LeadG2

January 9, 2018

  

Part of a content strategy any company should be doing is blogging. Blogging not only creates fresh content for search engines to crawl, but it also can help you and your employees position themselves as thought leaders. But since you need to publish new content several times throughout the month in order to stay relevant and increase subscribers, it can become really hard to come up with new topics or fresh insights to write about without sounding repetitive.    

This is when we turned to our sales team and simply asked, “What are the top five questions you get asked most during a proposal or sales call?” Surprisingly, this flushed out several topics for us to brainstorm around and create really awesome blog articles that were highly read and shared. By finding out the most common issues/pain points from some of our top prospects, we were able to assume that the probability of others out there having the same problems was very likely.  

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Topics: inbound marketing, blogging

How to Speak Your Prospects' Language

Posted by LeadG2

December 1, 2017

David Ogilvy, called The Father of Advertising, said, “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think. We try to write in the vernacular.” 

How many times have you landed on a website that made your eyes glaze over and your brain turn to mush because the writing was full of jargon or just felt like it wasn't directed toward you? How long did you spend on that site?

To make your prospect stick around long enough to hear what you have to say, you’ve got to speak their language. Here’s how to learn the language your prospects speak.

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Topics: websites, inbound marketing, blogging

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