3 min read
LeadG2: June 10, 2016
When it comes to blogging as part of your inbound marketing strategy, the world really is your oyster. I don’t ever like to say there is one type of...
1 min read
LeadG2: May 30, 2016
The goal of writing a blog or creating premium content is to get them shared so they can reach prospects in your target market. With all the content...
3 min read
LeadG2: April 4, 2016
Let’s say your blog is a shiny, new racecar. You’re dying to take it out for a spin… but not so fast. You can’t drive a car without any gas in it,...
3 min read
LeadG2: December 9, 2015
Over the past few months I've been working with a client to help them migrate hundreds of pages of content from their old website to a new one, as...
2 min read
LeadG2: April 17, 2015
This week we have some expert insights to share with you based on the large amount of blog content we read, approve, write, and edit every single day...
2 min read
LeadG2: February 4, 2015
I’ve been working in the media industry for almost 10 years now. I started in radio working in both promotions and marketing, then moved into sales...
2 min read
LeadG2: February 2, 2015
Recently, while reading an article in the Harvard Business Review (Your Digital Strategy Shouldn’t Be About Attention) it reminded me of why I love...
2 min read
Kathleen O. Celmins: January 28, 2015
There's a lot of research out there about the best time to publish blog posts. We had an internal conversation about it, and we realized that aside...
2 min read
Kathleen O. Celmins: January 5, 2015
What worked in your blog last year? What didn't? Most people can't answer that off the top of their heads. That's why it's important to do a content...
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