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blog strategy (7)

3 min read

Creating Content: The Gas to Run Your Inbound Marketing Vehicle

Let’s say your blog is a shiny, new racecar. You’re dying to take it out for a spin… but not so fast. You can’t drive a car without any gas in it,...

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3 min read

Your Website is Live — Now What?

Over the past few months I've been working with a client to help them migrate hundreds of pages of content from their old website to a new one, as...

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2 min read

7 Grammar Mistakes You Should Avoid

This week we have some expert insights to share with you based on the large amount of blog content we read, approve, write, and edit every single day...

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2 min read

3 Things Every Media Company Needs to Do in 2015

I’ve been working in the media industry for almost 10 years now. I started in radio working in both promotions and marketing, then moved into sales...

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2 min read

Why Your “Human Strategy” is What Really Matters

Recently, while reading an article in the Harvard Business Review (Your Digital Strategy Shouldn’t Be About Attention) it reminded me of why I love...

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2 min read

What Time Should You Schedule Your Blog Posts?

There's a lot of research out there about the best time to publish blog posts. We had an internal conversation about it, and we realized that aside...

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2 min read

What We Learned From Our 2014 Content Audit

What worked in your blog last year? What didn't? Most people can't answer that off the top of their heads. That's why it's important to do a content...

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1 min read

How to Syndicate Content (and Keep Google Happy)

We have multiple blogs here. The blogs have varied audiences, but there's definitely some overlap. We noticed that HubSpot has a similar situation...

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1 min read

7 Decisions to Make Before Starting Inbound Marketing

It’s no secret that inbound marketing is a very demanding initiative. Fortunately, it’s also very rewarding and leads to new business, when done...

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