Avoid These 6 Mistakes To Keep Your Blog Beneficial to Your Brand and Strategy
55 Brands who prioritize blogging efforts are 13x more likely to see positive ROI, and 55% of brands say blog content creation is their top inbound...
1 min read
Dean Moothart : June 21, 2017
Today more and more businesses are enhancing their online presence with a blog. Marketers are discovering that a blog is great way to keep their websites fresh, continually attract new visitors, and generate new sales leads. However, you probably won’t see a significant and sustained increase in traffic by just adding a blog to your website. And even if you do, the visitors that you attract may not necessarily be ideal prospects for your business. Blogging, in and of itself, is not the solution to all your marketing objectives. An effective blog requires a well-thought-out content strategy and disciplined execution. The subject matter of the content that you write and publish does matter. It’s the content that dictates the success of your blog.
Don’t take your blog content lightly. Develop a content calendar that outlines future blog topics, assigns authors for each article, and establishes firm deadlines. The first step in developing your content calendar is getting your Sales and Marketing teams together to brainstorm blog topic ideas. Share the following 11 recommendations with your team to kick-start the discussion and establishes boundaries for the brainstorm.
Answering these questions and following these guidelines will help your blog stay relevant to your desired audience. You will see increased traffic and more leads converted from your blog.
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