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LeadG2's Weekly Roundup features some of the top sales and marketing blog posts, articles, and resources we've recently found online. We've complied some of our weekly favorites to help you advance in your career and build top marketing and sales teams. If we missed an article that you feel should be featured, let us know!
Featured Article
A career in sales often ranks amongst one of the most frustrating jobs in the world. There are times when you spend hours following what you believe is a hot lead.
But in the end, you realize that the chances of conversion are slim or next to impossible. One solution is to have the right leads generation and nurturing practices.
This is where lead nurturing is used to streamline your sales funnel. Let us show you how. >>> READ MORE
More Sales and Marketing Articles Found Online This Week
Can marketing automation support employee wellbeing? – B2B Marketing
In the midst of a global pandemic, supporting employees’ health and wellbeing is more important than ever. Yet, a study into Google’s search data unearthed a 24% spike in 2020 in searches online for terms such as ‘signs of burnout’, compared to the previous year. Generally, workplace burnout is on the rise.
A focus on employee wellbeing is therefore high on the radar for most businesses. And while burnout has many contributing factors, including those outside of the workplace, the more we can do within the working environment to alleviate this, the better. >>>READ MORE
6 Social Media Sites to Use for Your Business – Semrush
Most people use social media every day — as many as 4.2 billion of us according to Statista. Because of this, it’s not surprising that we also use these channels to make purchases and to interact with brands. 54% use social media to research, browse, and buy products, so it’s absolutely worth investing in social media as a business. But which social media sites should you be using?
Investing time in creating multiple social profiles for your company may not actually be necessary. You can be selective and tactful about which social media sites to use for your business, but understanding which offers you the biggest audience and which are the most important to your customers should be your priority.
Let’s take a look at why social media is important for businesses as well as 6 of the top sites to use. >>>READ MORE
How to Revolutionize Your Sales Enablement Strategy in 2021 – Zoominfo
Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. The instability and threats to survival so many companies are facing have resulted in longer sales cycles and increased executive presence on calls (up 53% from a pre-COVID-19 baseline). We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI.
In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by. That’s why putting plenty of focus on sales enablement will be crucial for 2021.>>>READ MORE
4 Types of User-Generated Content Marketing—with Examples – Brafton
Whether you’re going for a B2B audience or targeting consumers, content is the heart of your marketing machine. Written pieces, audio, video — making the most impactful and shareable content possible is a huge priority.
But what if you didn’t have to make all that content yourself?
What if it was actually better to turn the creative reins over to your audience? >>>READ MORE
Outside The Box Ideas for Better Client Retention – The Center for Sales Strategy
Client retention is and will always be pivotal for the success of businesses.
In fact, client retention is a true measure of the experiences an organization delivers to its clients. Based on these experiences, clients or customers decide if they want to continue business with a given firm or not.
In other words, a company’s ability to retain its customers has a huge impact on revenue generation and profitability. >>>READ MORE
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