3 min read
LeadG2: March 2, 2023
Target personas. They’re not even real, but they can make a huge impact on your inbound marketing and sales strategy. What is a Target Persona? A target persona is a snapshot of who your audience is. It’s a semi-fictional representation of your...
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3 min read
Amanda Meade: February 27, 2023
Sales Plays are specific actions that a sales team takes in order to move a potential customer through the sales funnel. These actions include...
2 min read
Dean Moothart: February 23, 2023
Prospecting for new business has never been more challenging. It’s harder than ever to connect and engage business decision-makers to schedule that...
2 min read
Carly Knecht: February 16, 2023
What used to be a more linear journey leading up to a transaction has evolved into a complex experience. Gone are the days of every buyer fitting...
2 min read
Emily Hartzell: February 9, 2023
You've probably heard these three trends for today's B2B marketing: data-driven, content-rich, and buyer-centric. Despite the seemingly...
3 min read
LeadG2: February 6, 2023
When you’re managing a busy sales team, the last thing you want is another time-consuming task. But what if you had the secret to increasing new...
3 min read
Dean Moothart: January 26, 2023
Marketing content isn’t just for branding and lead generation anymore. Today’s buyers aren’t interested in being sold. Instead, they want to be...
4 min read
LeadG2: January 23, 2023
Inbound marketing has become a cornerstone for businesses in every corner of every industry, from B2B to B2C. Any good marketer will know this...
12 min read
LeadG2: January 16, 2023
Despite the rise (and occasional fall) of numerous other marketing platforms in the past few decades, email marketing is a steadfast staple that...
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