2 min read
Emily Hartzell: September 1, 2022
This article from Worldwide Business Research is really telling. B2B buyers are nearly 70% through their buyer’s journey before ever contacting your organization. This piqued my interest for a couple of reasons.
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Emily Hartzell: July 6, 2022
This summer is the perfect time to start planning your 2023 marketing strategy. I know what you're thinking: "Why would I want to plan that far...
2 min read
Emily Hartzell: June 29, 2022
An undeniable sense of satisfaction comes with taking on a task and seeing it through without relying on anyone else’s help. However, the reality is...
![4 Video Marketing Ideas [and Examples] for B2B Companies to Steal](https://leadg2.thecenterforsalesstrategy.com/hs-fs/hubfs/4%20Video%20Marketing%20Ideas%20%5Band%20Examples%5D%20for%20B2B%20Companies%20to%20Steal%20.png?width=1600&height=900&name=4%20Video%20Marketing%20Ideas%20%5Band%20Examples%5D%20for%20B2B%20Companies%20to%20Steal%20.png)
2 min read
Emily Hartzell: May 30, 2022
If you are not sold on using video, stick around… let me convince you. Here are the facts… 82% of internet traffic is video content. 87% of marketers...
2 min read
Emily Hartzell: May 25, 2022
Marketing content and sales enablement are buzzwords you have probably heard in the B2B world. Over the past several years, content marketing has...
2 min read
Emily Hartzell: April 4, 2022
Thought leadership can be an excellent way to reinforce your brand and enhance your content marketing strategy, allowing you to leverage your...
3 min read
Emily Hartzell: March 28, 2022
Did you know that 88% of decision-makers in the United States think that thought leadership is useful for improving the perception of a business? You...
2 min read
Emily Hartzell: January 3, 2022
The world of marketing is ever-changing. What will 2022 bring to the world of marketing? What should you prepare for so that you don’t fall behind?...
2 min read
Emily Hartzell: July 12, 2021
Although thought leadership is sometimes thought of as a buzzword in the marketing world, it really is an essential part of building a trustworthy...
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