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Emily Hartzell

Emily is a VP, Senior Director for LeadG2. She is an organized, motivated, caring individual, and a proud mother of three children. Emily's expertise in inbound marketing stems from her academic background, where she earned a degree in Mass Media Strategic Communication from the University of Missouri, including an inbound marketing internship. Her previous experience in B2B sales has provided her with a valuable perspective, allowing her to work with business leaders across various industries.

Buyers Are Nearly 70% Through Their Buyers Journey Before Contacting Sales: Why Should You Care?

2 min read

Buyers Are Nearly 70% Through Their Buyers Journey Before Contacting Sales: Why Should You Care?

When was the last time you made an important purchase without doing any research first? Probably never. Your buyers behave the same way. B2B buyers complete a significant portion of their research before speaking with a salesperson. They're...

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