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Emily Hartzell

Emily is a VP, Senior Director for LeadG2. She is an organized, motivated, caring individual, and a proud mother of three children. Emily's expertise in inbound marketing stems from her academic background, where she earned a degree in Mass Media Strategic Communication from the University of Missouri, including an inbound marketing internship. Her previous experience in B2B sales has provided her with a valuable perspective, allowing her to work with business leaders across various industries.

4 Video Marketing Ideas [and Examples] for B2B Companies to Steal

2 min read

4 Video Marketing Ideas [and Examples] for B2B Companies to Steal

If you are not sold on using video, stick around… let me convince you. Here are the facts… 82% of internet traffic is video content. 87% of marketers reported that video marketing gives them a positive ROI. 81% of marketers feel that video has a...

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Understanding the Differences (And Similarities) Between Sales Enablement and Marketing Content

2 min read

Understanding the Differences (And Similarities) Between Sales Enablement and Marketing Content

Marketing content and sales enablement are buzzwords you have probably heard in the B2B world. Over the past several years, content marketing has...

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Successful Thought Leadership Examples

2 min read

Successful Thought Leadership Examples

Thought leadership can be an excellent way to reinforce your brand and enhance your content marketing strategy, allowing you to leverage your...

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An Executive's Guide to Thought Leadership

3 min read

An Executive's Guide to Thought Leadership

Did you know that 88% of decision-makers in the United States think that thought leadership is useful for improving the perception of a business? You...

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2022 Marketing Trends

2 min read

2022 Marketing Trends

The world of marketing is ever-changing.  What will 2022 bring to the world of marketing? What should you prepare for so that you don’t fall behind?...

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How Being a Thought Leader Can Drive Your Business Revenue

2 min read

How Being a Thought Leader Can Drive Your Business Revenue

Although thought leadership is sometimes thought of as a buzzword in the marketing world, it really is an essential part of building a trustworthy...

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Remote Work Requires a Change in Mindset

2 min read

Remote Work Requires a Change in Mindset

Although working from home vs. working in an office setting may be out of your control right now, your team’s attitude and productivity are something...

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How to Grow Your Brand as a Media Company

3 min read

How to Grow Your Local Brand as a Media Company

As a sales leader at a media company, you spend most of your time focused on helping clients advertise and build their own brands. Sometimes it's...

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3 Inbound Marketing Strategy Mistakes that Will Cost You

2 min read

3 Inbound Marketing Strategy Mistakes That Will Cost You

Successful inbound marketing takes time, energy, and practice. With so many do's and don'ts; successful inbound marketing can feel overwhelming....

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