2 min read
Emily Hartzell: February 9, 2023
You've probably heard these three trends for today's B2B marketing: data-driven, content-rich, and buyer-centric. Despite the seemingly straightforward nature of these terms, it can be challenging for businesses to implement the concepts into their...
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Emily Hartzell: December 12, 2022
The marketing world is changing rapidly, and 2023 will be no exception. As someone surrounded by marketing trends daily, here are four that I predict...
2 min read
Emily Hartzell: November 23, 2022
Let's face it — sales enablement tools are more critical than ever. Selling is evolving. Changes in technology and social media have created an...
2 min read
Emily Hartzell: November 21, 2022
A lot has changed in marketing — just in three short years! Most of us marketers have been caught up in the change and the hustle to keep up with...
2 min read
Emily Hartzell: October 21, 2022
You’re constantly working and putting in long hours with your team members, especially when it comes to working on new campaigns and improving...
1 min read
Emily Hartzell: October 11, 2022
Choosing an inbound marketing agency can be a daunting task. With so many potential agency partners out there, it's hard to know who the best fit for...
2 min read
Emily Hartzell: September 26, 2022
We have all heard it... “Video marketing is a great way to stand out from your competitors.” So, if we know that it is a great way to stand out from...
2 min read
Emily Hartzell: September 15, 2022
It is not shocking to hear that attracting new customers is something every business wants. After all, new customers are how your business grows. The...
2 min read
Emily Hartzell: September 1, 2022
This article from Worldwide Business Research is really telling. B2B buyers are nearly 70% through their buyer’s journey before ever contacting your...
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