Part of a content strategy any company should be doing is blogging. Blogging not only creates fresh content for search engines to crawl, but it also can help you and your employees position themselves as thought leaders. But since you need to publish new content several times throughout the month in order to stay relevant and increase subscribers, it can become really hard to come up with new topics or fresh insights to write about without sounding repetitive.
This is when we turned to our sales team and simply asked, “What are the top five questions you get asked most during a proposal or sales call?” Surprisingly, this flushed out several topics for us to brainstorm around and create really awesome blog articles that were highly read and shared. By finding out the most common issues/pain points from some of our top prospects, we were able to assume that the probability of others out there having the same problems was very likely.