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26 Inspiring Marketing Quotes to Motivate Your Strategy

Posted by Shaye Smith

June 19, 2018

Have you hit a slump? Do you feel like you're stuck in a marketing valley and you can't get over the hills (or mountains) that surround you and are keeping you from reaching success?

Well, that's normal. We all find ourselves needing a bit of motivation at times, so we've gathered some inspirational marketing quotes to motivate you and your team to get on a strategic track and crush your business goals! 

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Topics: motivation, inbound marketing, productivity, marketing, shayesmith

Is Your Media Company Doing These 3 Things Yet?

Posted by Dani Buckley

May 30, 2018

In 2015 (yes, three years ago!), I wrote a blog post titled, “3 Things Every Media Company Needs to Do in 2015,” and it was pretty popular. I consider myself uniquely qualified to write about this topic because I spent the first half of my career selling advertising at a media company and the second half (so far) consulting media companies on their B2B marketing, lead generation, and sales enablement needs.  

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Topics: inbound marketing, danibuckley, media, sales enablement

You’ve Heard About It: GDPR. What Is It and How Does It Affect You?

Posted by Shaye Smith

May 25, 2018

If you’re reading this, you’ve probably received multiple emails about updated privacy policies and terms of service. You’ve probably been invited by one, two, or many companies to update your settings so they can protect your privacy and provide you the information you want, when you want it. But why?

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Topics: inbound marketing, HubSpot, marketing strategy, marketing strategies and tactics, shayesmith, gdpr

6 Inbound Marketing Metrics You Need to Track

Posted by Shaye Smith

April 19, 2018

Optimizing your inbound marketing performance starts with measuring the key metrics that show you if your strategy is effective or if it’s time to redirect, re-strategize, and focus on a new path for their target audience. Remember that no matter how you analyze your data, whether it be multiple marketing platforms or just one like Hubspot, the buyer’s journey should be the foundation of how you define success.

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Topics: inbound marketing, HubSpot, marketing strategy, marketing strategies and tactics, shayesmith

How to Choose the Right HubSpot Partner for Your Inbound Marketing Needs

Posted by LeadG2

April 11, 2018

FACT: There are over 3,000 HubSpot partners and four different tiers to choose from! And that’s a lot of companies to sift through when you are looking for the right HubSpot partner agency. 

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Topics: inbound marketing, HubSpot

3 Ways Inbound Marketing Helps Build a Brand

Posted by Dean Moothart

April 4, 2018

Your company brand is more than your logo and website. Your brand is your company’s identity. It’s how others perceive you. You can’t buy one, borrow one, or steal one. You have to build it. You earn your brand over time. Your brand can be built by maintaining consistent one-to-one message communication and value delivery to your prospects and clients over an extended period time. But if you rely on this alone the progress of building and establishing your brand with be slow.

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Topics: inbound marketing, branding

3 Reasons You Should Invest in Inbound Marketing Instead of Hiring More Salespeople

Posted by Dean Moothart

March 22, 2018

Most small growing businesses know they need to continue to make strategic investments to sustain their growth. The challenge is knowing where to invest. If the obstacles to growth that you’ve identified are branding and visibility, hiring additional recruiters will not solve these problems.

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Topics: sales strategy, inbound marketing, deanmoothart, sales leads

How to Jumpstart Your Inbound Marketing Efforts with “Low Hanging Fruit” Content

Posted by Shannon Delmarle

March 15, 2018

Without a doubt, one of the very first steps I do when I'm onboarding a new client is ask them what their content inventory is. This inventory acts as an audit of any possible thought leadership that they might have already produced, whether it is printed or a digital version. 

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Topics: lead generation, inbound marketing, shannondelmarle

Benefits of Using a Content Calendar and 7 Things to Make It Awesome

Posted by Shaye Smith

March 7, 2018

Content creation can be a robust process depending on the amount of content you are publishing during a set timeframe. To keep your process organized and strategic (and to keep marketers sane), we’ve found a detailed content calendar is key. This post lists a few benefits of using a content calendar and a few items we think should be included on every content calendar to make it most efficient and beneficial.

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Topics: content marketing, content strategy, inbound marketing, shayesmith

Looking Back: Why I Wish I Had Hired an Inbound Marketing Agency

Posted by Shaye Smith

February 23, 2018

Prior to joining the team at LeadG2 and working on the agency side of things, I was on what you would call the ‘client’ side of the inbound marketing world. Let’s jump back a few years… I was the digital communications manager for my company and I, in concert with our website and ecommerce manager, were on the hunt for something… but we weren’t 100% sure what that was at the time. After doing our research, we came to the conclusion that inbound marketing was what we needed. But not just the inbound marketing strategy. We needed the technology and tools that a software platform could offer and enable us to do inbound marketing efficiently.

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Topics: inbound marketing, HubSpot, marketing strategy, marketing, shayesmith

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