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The LeadG2 Blog

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12 Days of Gifts to Give Yourself that will Improve Your Content Marketing in 2019

Posted by Shaye Smith

December 12, 2018

Attempting to tackle your entire content marketing to-do list in one day could be overwhelming. Actually, it would be VERY overwhelming. But if you can commit to doing one thing each day over the next 12 days leading up to Christmas, you'll be on the road to improving your overall content marketing efforts that will have you ringing in the New Year on the right foot!

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Topics: content strategy, content marketing, premium content, marketing strategy, annual planning, inbound marketing, blogging, blog strategy, blogging best practices

5 Tips to Activate Your Blog Content and Boost Your Conversions

Posted by Shaye Smith

November 29, 2018

You have a blog. Great. Are you analyzing it? Are you tracking its performance? Do you know if your efforts are paying off? Time is money, and if you're spending time on a blog for your company, that's money. And if you're investing dollars in your blog, you'll definitely want to know if it's paying off!

If you are tracking blog analytics, what are you tracking? Traffic? Great. That's good. But you know what's great and drives sales? Conversions! Here are 5 tips to optimize your blog content so that it helps to increase conversion rates and get more qualified leads.

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Topics: inbound marketing, content marketing, blogging, blogging best practices, blog strategy, blog

6 Ways to Drive Traffic to Your Blog from Social Media

Posted by Guest Blogger

August 10, 2018

Did you know that there are bloggers out there who get most of their traffic from social media? You could achieve the same feat for your business, also, but to do that, you will have to be strategic, deliberate, and creative. Not everyone who has a following on social media is able to translate this into substantial traffic to their blog.

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Topics: Social Media, blogging, blogging best practices, blog strategy, blog, inbound marketing, marketing strategy, marketing strategies and tactics

How to Get More Blog Subscribers From Your Staff, Clients and Website Visitors

Posted by Shannon Delmarle

September 8, 2017

I often get asked from my own clients how they can get more blog subscribers. They have spent time, money, and resources in a blogging strategy and are hoping for a wider audience. I always tell my clients that the blogging strategy is a marathon, not a sprint, but there are ways to help energize the effort to getting their content read more and shared more frequently.

The best way to approach the different ideas your company can get more blog subscribers can be separated into three different paths: Your staff, your clients, your website visitors.

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Topics: blogging, blogging best practices

How to Get More People to Share Your Blog Posts

Posted by Laura MacPherson

April 17, 2017

The whole goal of creating blog posts is to get people to read them and to share them so others will read and share. But this goal is getting more challenging to achieve as more and more good content is being published across the web. Here are a few tips to give your blog posts the boost they need.

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Topics: inbound marketing, blogging best practices, media, lauramacpherson, professional services

6 Ingredients to Put Your Summer Marketing on Autopilot

Posted by Brian Hasenbauer

May 20, 2015

Did you know that 75% of American workers don't take all of their paid vacation days each year? It's true. Only 25% of workers took all of their paid days off in 2014. We don't want that to be your experience in 2015. To help ensure you can take your full vacation without worrying about how your campaigns are performing, we put together 6 ingredients needed to put your summer marketing on autopilot. 

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Topics: brianhasenbauer, blogging best practices, blog strategy

7 Grammar Mistakes You Should Avoid

Posted by Dani Buckley

April 17, 2015

This week we have some expert insights to share with you based on the large amount of blog content we read, approve, write, and edit every single day here at LeadG2. There are a few key things we’ve learned about blog writing that we’d like to share:

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Topics: danibuckley, blogging best practices

Why Your “Human Strategy” is What Really Matters

Posted by Dani Buckley

February 2, 2015

Recently, while reading an article in the Harvard Business Review (Your Digital Strategy Shouldn’t Be About Attention) it reminded me of why I love what I do as an Inbound Marketing and Sales Consultant. Yes, increases in search rankings and higher email open and click rates make me excited for my clients… but what I really love about this industry (and working for LeadG2) is that I get to help sales organizations change the way they think about marketing.

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Topics: danibuckley, blogging best practices

What Time Should You Schedule Your Blog Posts?

Posted by Kathleen O. Celmins

January 28, 2015

There's a lot of research out there about the best time to publish blog posts. We had an internal conversation about it, and we realized that aside from knowing we should be posting "sometime in the morning," we didn't really know the right answer.

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Topics: blogging best practices

3 Questions You Must Answer Before Starting Your Next Blog Post

Posted by Jason Zimmermann

January 23, 2015

As inbound marketers, we know that there is a certain artform to creating excellent content. But if you boil it down to the essentials, you simply need to know what you’re talking about and who you’re talking to. The best content provides helpful, valuable, and educational information to your target persona.

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Topics: blogging best practices

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