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LeadG2 Blog

B2B Marketing and Sales Content

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1 min read

I Was Wondering if There Was A Way To...

Over the past 4 years as an Inbound Marketing and Sales Consultant at LeadG2, I’ve been asked a lot of questions by clients about where to find things in the HubSpot software tool. HubSpot is a wonderful tool, but like many “all-in-one” marketing or...

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4 min read

Using Marketing Dollars Wisely for More Visibility … What the Boss Needs to Know!

Seeing the Right Metrics is the Foundation for Making the Right Marketing Investments When your boss (or if you’re the boss) has both eyes open when...

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2 min read

Why Each Member of Your Sales Team Needs a “Personal Brand”

When your phone rings and your caller ID says, “No Caller ID” or “Unknown,” do you get excited to pick up the phone? No? You can probably understand...

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3 min read

Not All Leads Are Created Equal – Properly Classifying MQLs and SQLs Will Improve Results

The objective of all marketing strategies should be to generate revenue. The first step in generating revenue is generating leads. However, marketing...

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2 min read

Google to Penalize Mobile Sites with Annoying Popups

Don’t you love it when you click on a link to an article posted by a friend on Facebook and you're greeted with annoying popups that have to be...

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5 min read

3 Steps to Creating an Effective Blogger Outreach Campaign

I do a lot of networking in my local business community, and inevitably at each of the meetings I attend, someone will ask me about what I do. I give...

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4 min read

Next Generation Strategies for Tackling the Challenge of Job Candidate Sourcing

Can a Creative Online Lead Generation Program Get Recruiting Firms and Staffing Agencies a Bigger and Stronger Pool of Job Candidates? Year in and...

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2 min read

How a Local Radio Station is Using Inbound Marketing to Generate New Revenue for 2016

From the moment I started working with the team at Zimmer Radio & Marketing Group, I had a feeling they were going to do a stellar job with inbound...

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2 min read

Finding Your Authentic Voice

Over the past few years, as content marketing (aka inbound marketing) has become more widely incorporated into the marketing mix, the amount of...

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