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2 min read

Why Each Member of Your Sales Team Needs a “Personal Brand”

When your phone rings and your caller ID says, “No Caller ID” or “Unknown,” do you get excited to pick up the phone? No? You can probably understand why it’s important for salespeople to have an established “personal brand” and not just show up as...

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3 min read

Not All Leads Are Created Equal – Properly Classifying MQLs and SQLs Will Improve Results

The objective of all marketing strategies should be to generate revenue. The first step in generating revenue is generating leads. However, marketing...

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2 min read

Google to Penalize Mobile Sites with Annoying Popups

Don’t you love it when you click on a link to an article posted by a friend on Facebook and you're greeted with annoying popups that have to be...

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5 min read

3 Steps to Creating an Effective Blogger Outreach Campaign

I do a lot of networking in my local business community, and inevitably at each of the meetings I attend, someone will ask me about what I do. I give...

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4 min read

Next Generation Strategies for Tackling the Challenge of Job Candidate Sourcing

Can a Creative Online Lead Generation Program Get Recruiting Firms and Staffing Agencies a Bigger and Stronger Pool of Job Candidates? Year in and...

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2 min read

How a Local Radio Station is Using Inbound Marketing to Generate New Revenue for 2016

From the moment I started working with the team at Zimmer Radio & Marketing Group, I had a feeling they were going to do a stellar job with inbound...

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2 min read

Finding Your Authentic Voice

Over the past few years, as content marketing (aka inbound marketing) has become more widely incorporated into the marketing mix, the amount of...

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2 min read

2 Things Every Salesperson Must Have to Reach the Decision Maker

Almost every B2B salesperson worth their salt shares this one common goal: Get to the big guy or gal. We want to talk to the person who can say "yes"...

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4 min read

What ROI Should Executive Recruiting Firms and Staffing Agencies Expect from Blogging?

The Marketing Opportunity is HUGE, but Best Blogging Practices are Few and Far Between In some research that we did to gauge the digital marketing...

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