5 min read
LeadG2: August 29, 2016
I do a lot of networking in my local business community, and inevitably at each of the meetings I attend, someone will ask me about what I do. I give my company’s “elevator pitch," which includes, “helping companies generate leads for their...
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4 min read
LeadG2: August 26, 2016
Can a Creative Online Lead Generation Program Get Recruiting Firms and Staffing Agencies a Bigger and Stronger Pool of Job Candidates? Year in and...
2 min read
LeadG2: August 24, 2016
From the moment I started working with the team at Zimmer Radio & Marketing Group, I had a feeling they were going to do a stellar job with inbound...
2 min read
LeadG2: August 17, 2016
Over the past few years, as content marketing (aka inbound marketing) has become more widely incorporated into the marketing mix, the amount of...
2 min read
LeadG2: August 15, 2016
Almost every B2B salesperson worth their salt shares this one common goal: Get to the big guy or gal. We want to talk to the person who can say "yes"...
4 min read
LeadG2: August 10, 2016
The Marketing Opportunity is HUGE, but Best Blogging Practices are Few and Far Between In some research that we did to gauge the digital marketing...
2 min read
LeadG2: August 8, 2016
It's no secret that content creation is the hub of inbound marketing. But building a piece of content doesn't necessarily equal new business. Just...
5 min read
LeadG2: August 5, 2016
One of the most popular pages of any B2B website is the contact page. It’s where visitors go if they want to know where your company is located or...
3 min read
LeadG2: August 3, 2016
When Emily presented her research findings, I asked her what surprised her most about the results. She’s our company’s intern this summer—a marketing...
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