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LeadG2 Blog

B2B Marketing and Sales Content

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Screen Shot 2019-08-08 at 3.44.58 PM

2 min read

How to Minimize the Risk of One Large Client as the Driving Force of Your Revenue

I talk to a lot of small- to medium-sized professional services firms who are growing. Their revenue is going up in the right direction; they have a lot of activity and are busy. But when they take a step back to dive into their revenue numbers,...

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marketing-sales-tech-stack-tools

2 min read

Our Team's Top 10 Most-Used Tools from the Marketing and Sales Tech Stack We're Currently Using

At LeadG2 and The Center for Sales Strategy, our tech stack not only serves to support our sales and marketing efforts, but it also enables our...

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prospecting in the age of the empowered buyer

3 min read

Living in an Age of the Empowered Buyer Requires a Fresh Approach to Prospecting

Outbound prospecting for new business has always been a bit of a numbers game. Years ago, when I first started as a Sales Development Rep, the...

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Screen Shot 2019-07-18 at 2.32.22 PM

2 min read

Don't Overlook This Resource to Help Drive More Revenue from Marketing Campaigns [VIDEO]

One of the biggest resources that marketing teams have is access to their sales team. That's right! The sales team is a key resource for successful...

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email-gmail

3 min read

3 Reasons Not to Use Purchased Email Lists for Lead Generation

There are no shortcuts in life. You may have heard this phrase before, but it absolutely rings true when it comes to generating leads through inbound...

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Screen Shot 2019-07-10 at 3.20.42 PM

2 min read

Keep Leads From Falling Through the Cracks [VIDEO]

Have you ever tried to fill a leaky bucket? A bucket with holes in it? It can be a very frustrating experience. A lot of times, marketers have this...

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Screen Shot 2019-07-03 at 12.39.40 PM

1 min read

Are You Just Blogging? Or Are You Strategically Blogging? [VIDEO]

Many people out there think they are blogging. Are they just blogging to blog? Or are they strategically blogging to get results and drive the...

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marketing-planning-strategy

2 min read

The Steps to Building an Effective Content Strategy That Will Get Sales Results

We believe that every great inbound marketing or sales enablement plan includes a well thought out content strategy, which is why this is one of the...

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Screen Shot 2019-06-25 at 12.07.29 PM

2 min read

5 Basic Elements of the Perfect Blog Post [VIDEO]

When it comes to blogging, you may be wondering, "What makes the perfect blog post?" In my opinion, this is both an art and a science. It needs to be...

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