4 min read
LeadG2: February 6, 2020
Did you know that businesses that document their strategies receive a 538% greater chance of succeeding in their efforts? No, that wasn't a typo. When everyone in your organization understands how they should be performing, where their weaknesses...
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2 min read
Dean Moothart: February 4, 2020
When sales managers and marketers have broad — or very few parameters — to define their target universe, it’s extremely easy to get excited about the...
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5 min read
LeadG2: January 31, 2020
In 2015 (yes, five years ago!), I published, “3 Things Every Media Company Needs to Do in 2015,” and it was one of LeadG2's top-performing blog...
3 min read
Shaye Smith: January 24, 2020
FUN FACT: Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. With good reason, video has become...
2 min read
LeadG2: January 22, 2020
Creating compelling, strategic premium content as part of your lead generation strategy is only half the battle. The next—sometimes overlooked—step...
2 min read
Dean Moothart: January 20, 2020
Most salespeople are always looking for an edge. They’re looking for new ideas and tactics that can help them improve their performance. However,...
3 min read
LeadG2: January 15, 2020
It's easy to assume that more leads is the answer to many of your sales problems, and as a lead generation company, you’d think we’d agree. However,...
2 min read
LeadG2: January 10, 2020
Is your Facebook audience lacking? Facebook pages for businesses have changed a lot over the years. With constant algorithm changes and fierce...
2 min read
LeadG2: January 8, 2020
It’s easy to put inbound marketing and outbound tactics into two completely separate buckets. There's online lead generation, content marketing,...
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