5 min read
Dean Moothart: March 2, 2020
Five years ago, if you asked a room full of sales leaders to raise their hand if they were implementing sales enablement initiatives at their companies no hands would have gone up. In fact, you would have got a lot of blank stares because no one had...
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3 min read
Dean Moothart: February 24, 2020
Hollywood has seen its share of celebrity power couples over the years – starting with Desilu (Desi Arnza and Lucille Ball), then leading to others...
2 min read
Maryanne McWhirter: February 19, 2020
79% of the United States population has a social media profile. "Our industry doesn't use social media" is no longer an excuse. If 79% of the...
2 min read
Dean Moothart: February 17, 2020
When marketers develop their inbound marketing strategy, they’re typically focused on two primary objectives. First, they want to extend their brand....
3 min read
LeadG2: February 14, 2020
"There's always room for a story that can transport people to another place.” –J.K. Rowling Why does your business need stories? Because a good story...
1 min read
LeadG2: February 12, 2020
Are you using content in the sales process? How do you use content in the sales process? Likely, your marketing team has created a large amount of...
4 min read
Shaye Smith: February 10, 2020
What if there were no obstacles when it came to creating marketing videos for your company? What if you had a large team with an unlimited supply of...
4 min read
LeadG2: February 6, 2020
Did you know that businesses that document their strategies receive a 538% greater chance of succeeding in their efforts? No, that wasn't a typo....
2 min read
Dean Moothart: February 4, 2020
When sales managers and marketers have broad — or very few parameters — to define their target universe, it’s extremely easy to get excited about the...
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