5 min read
Shaye Smith: February 15, 2024
59% of B2B marketers consider blogs the most valuable channel. But why is that? Well, numbers don’t lie, and marketers love some strategy supported by data. Here are some stats that show why marketers value blogs as part of a successful B2B...
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2 min read
Emily Hartzell: February 13, 2024
In the hustle and bustle of today's digital realm, where every scroll and click inundates consumers with information, personalization emerges as the...
2 min read
LeadG2: February 8, 2024
The buyer's journey consists of three distinct phases—awareness, consideration, and decision. In the awareness phase, potential customers become...
3 min read
David Robinson: February 5, 2024
At its best, your business website is like a sales team that never sleeps, providing customers with all the information, next steps, and...
3 min read
Brent Tripp: February 1, 2024
So, you need to write another blog post. Let’s say that you already have a topic in mind. So, you know WHAT you’re going to write about, but have you...
3 min read
Dean Moothart: January 30, 2024
Taking shortcuts can be great when you’re rushing to get to a meeting or on a long road trip. But taking shortcuts with your marketing execution...
5 min read
Amanda Meade: January 25, 2024
Having a well-thought-out strategy for engaging and converting potential buyers is imperative for businesses. That's where lead nurturing email...
2 min read
LeadG2: January 23, 2024
The key to success lies in effective marketing, generating high-quality leads that are numerous and genuinely interested in your products or services...
2 min read
Carly Knecht: January 18, 2024
In the rapidly evolving landscape of digital marketing, harnessing the potential of social media for lead generation is paramount. This blog provides...
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