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LeadG2 Blog

B2B Marketing and Sales Content

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Why Thank You Page Copy Matters

3 min read

Why Thank You Page Copy Matters

You’ve created a strategic piece of content for your prospective customers, and a potential customer has agreed to share their contact information in exchange for a piece of premium content. Once they enter their information, they're taken to a...

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How Does B2B Lead Generation Support Sales Teams to Drive More Revenue?

2 min read

How Does B2B Lead Generation Support Sales Teams to Drive More Revenue?

In short, quality lead generation helps sales teams sell smarter and sell faster. Let’s explore how this power couple works together. When B2B...

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How to Use the Classic Hollywood Story Structure to Make Your Content Stand Out

2 min read

How to Use the Classic Hollywood Story Structure to Make Your Content Stand Out

What was the last truly great movie that you saw? Whichever film springs to mind first, whether it was thrilling, moving, horrifying, or...

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From Leads to Loyal Customers: How Lead Nurturing Can Transform Your Business

5 min read

From Leads to Loyal Customers: How Lead Nurturing Can Transform Your Business

Are you struggling to turn your leads into loyal customers? If so, it's time to explore the power of lead nurturing. Simply generating leads is not...

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5 Reasons Your Sales Team Does NOT Have Better Leads

3 min read

5 Reasons Your Sales Team Does NOT Have Better Leads

If you're like many businesses we talk to regularly and work with, then you have a strong, dependable, hard-working sales team that spends a lot of...

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Building an Effective Email Marketing Campaign for Lead Nurturing and Customer Engagement

3 min read

Building an Effective Email Marketing Campaign for Lead Nurturing and Customer Engagement

In today's digital age, email marketing remains a powerful tool for businesses to nurture leads and engage with customers. A well-crafted lead...

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Overcoming Content Overload: Strategies for Marketing and Sales Professionals

4 min read

Overcoming Content Overload: Strategies for Marketing and Sales Professionals

The internet has no shortage of blogs and other content, giving interested customers innumerable opportunities to learn about brands and products to...

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Don’t Forget About All the Types of ROI You Can See from Inbound Marketing

2 min read

Don’t Forget About All the Types of ROI You Can See from Inbound Marketing

Inbound marketing has become the star of the show when it comes to attracting, engaging, and converting customers. But there's more to inbound...

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Cracking the Code of B2B Thought Leadership with Bill Sherman

9 min read

Cracking the Code of B2B Thought Leadership with Bill Sherman

In this episode, we're breaking down how thought leadership can play an important role in maximizing your B2B sales efforts. Here we tackle questions...

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