3 min read
LeadG2: April 4, 2016
Let’s say your blog is a shiny, new racecar. You’re dying to take it out for a spin… but not so fast. You can’t drive a car without any gas in it, and that’s exactly what your blog posts, premium content, and other pieces of content are—the gas to...
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4 min read
LeadG2: March 25, 2016
You’ve surely heard the quote from hockey legend, Wayne Gretzky, “You miss 100% of the shots you don’t take.” This saying really could be attributed...
2 min read
LeadG2: March 23, 2016
Each day I have the opportunity to work with business owners and marketers to develop digital marketing programs that help them generate leads and...
1 min read
LeadG2: March 18, 2016
We've shared this statisitic before: Two-thirds of the B2B buyer’s journey is completed online. Digital has been gaining in importance for B2B...
2 min read
LeadG2: March 14, 2016
If you are using inbound marketing or any type of lead generation for your sales teams, one of the most important things that you need to be doing is...
2 min read
LeadG2: March 4, 2016
If you are a regular subscriber to the LeadG2 blog (if not, click here to subscribe), you probably already know that by generating content that’s of...
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LeadG2: February 26, 2016
Think about the last time you were sitting down with someone you really trusted, someone you felt comfortable with, that you knew you could talk to...
2 min read
LeadG2: February 24, 2016
Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path to...
2 min read
LeadG2: February 17, 2016
“Storytelling” as it applies to content and inbound marketing is a hot buzzword and it's one that warrants a closer look. What’s it all about, and...
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