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LeadG2 Blog

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2 min read

Tips for Managing an Inbound Marketing Agency

Recently, Matt Sunshine, Managing Partner of LeadG2 and The Center for Sales Strategy, was interviewed on the Inbound Agency Journey podcast, and we wanted to share a few of the highlights of his interview. You can listen to the entire interview by...

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2 min read

Do You Know Your Customer’s Story? And More Importantly, Are You Telling It?

I’ve been a Joseph Campbell fan since high school when my English teacher, Mr. E., taught us about the importance of finding and following our own...

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1 min read

Guest Post: Stacey Cole of Zimmer Communications on Why She Loved INBOUND

We chose to attend INBOUND because we had just partnered with LeadG2 and HubSpot and were “newbies” to inbound marketing. We had a lot to learn and...

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1 min read

The Future of Online Search

At the INBOUND conference this past week, we learned a lot about where things are headed with technology and the marketing industry. One of my...

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1 min read

Jennifer Adams of Commonfund — At INBOUND 2015

Jennifer Adams, the Marketing Program Manager at Commonfund, is one of our clients and is at INBOUND 2015 this week with us. Commonfund is an asset...

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4 min read

Modern Marketing: Aziz Ansari INBOUND 2015 Keynote Preview

If you are a fan of Aziz Ansari like I am, you were probably pretty excited to hear that he was scheduled to speak at HubSpot’s INBOUND 2015 on...

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1 min read

We’re Heading to INBOUND 2015 to Learn More About Inbound Marketing!

Tomorrow morning each of us at LeadG2 will be hopping on airplanes out of our respective cities to head to Boston for INBOUND 2015—the yearly...

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2 min read

10 Ways Inbound Marketing Tactics, HubSpot, and Sidekick Enable the Sales Process

People often think of marketing and sales and two separate disciplines—after all, they’re usually relegated to separate departments. But in reality,...

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3 min read

How Basic Design Knowledge Will Make You a Better (Inbound) Marketer

When you think about your inbound marketing strategy, the first thing that comes to mind may not be design. But why not? Infographics,...

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