2 min read
LeadG2: August 17, 2016
Over the past few years, as content marketing (aka inbound marketing) has become more widely incorporated into the marketing mix, the amount of content being created by marketers has exploded. Content marketing is now used for lead generation by 83%...
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2 min read
LeadG2: August 15, 2016
Almost every B2B salesperson worth their salt shares this one common goal: Get to the big guy or gal. We want to talk to the person who can say "yes"...
4 min read
LeadG2: August 10, 2016
The Marketing Opportunity is HUGE, but Best Blogging Practices are Few and Far Between In some research that we did to gauge the digital marketing...
2 min read
LeadG2: August 8, 2016
It's no secret that content creation is the hub of inbound marketing. But building a piece of content doesn't necessarily equal new business. Just...
5 min read
LeadG2: August 5, 2016
One of the most popular pages of any B2B website is the contact page. It’s where visitors go if they want to know where your company is located or...
3 min read
LeadG2: August 3, 2016
When Emily presented her research findings, I asked her what surprised her most about the results. She’s our company’s intern this summer—a marketing...
3 min read
LeadG2: August 1, 2016
If your sales and marketing teams are meeting on a regular basis to review the quality of leads that are coming in, there is a good chance that you...
3 min read
LeadG2: July 29, 2016
We are all familiar with the warm and fuzzy feeling we get when we toss a few quarters in the collection bucket for a good cause. Your business can...
2 min read
LeadG2: July 27, 2016
Webinars are a great way to engage with customers and prospects alike, while providing an interactive forum to educate and show off your areas of...
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