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LeadG2 Blog

B2B Marketing and Sales Content

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4 min read

You Miss 100% of the Leads You Don’t Capture

You’ve surely heard the quote from hockey legend, Wayne Gretzky, “You miss 100% of the shots you don’t take.” This saying really could be attributed to most things in life. If you don’t take a chance or a risk, you’re never going to know what could...

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2 min read

Must-Have Technology That Every Business Needs

Each day I have the opportunity to work with business owners and marketers to develop digital marketing programs that help them generate leads and...

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1 min read

Digital First: Online Searches are Executives’ First Course of Action

We've shared this statisitic before: Two-thirds of the B2B buyer’s journey is completed online. Digital has been gaining in importance for B2B...

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2 min read

The Importance of Landing Page Conversion Rates to Sales Managers

If you are using inbound marketing or any type of lead generation for your sales teams, one of the most important things that you need to be doing is...

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2 min read

Content Writing Tip: Content Calendars and Holidays

If you are a regular subscriber to the LeadG2 blog (if not, click here to subscribe), you probably already know that by generating content that’s of...

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2 min read

Transform From Just Another Salesperson to a Trusted Advisor —Plus the 3 Key Traits You Must Have to Do It

Think about the last time you were sitting down with someone you really trusted, someone you felt comfortable with, that you knew you could talk to...

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2 min read

5 Inbound Marketing Questions With The Retirement Answer Man

Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path to...

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2 min read

Is Storytelling Overrated? Kevin Spacey Doesn’t Think So.

“Storytelling” as it applies to content and inbound marketing is a hot buzzword and it's one that warrants a closer look. What’s it all about, and...

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2 min read

Inbound Planning Day is Over—Now What?

Recently I had the opportunity to travel to Chicago to meet with a new client and conduct an Inbound Marketing Planning Day workshop. During the...

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