5 min read
LeadG2: August 25, 2022
As any savvy marketer will know, marketing strategies have to be based on data and facts in order to be effective. While some decision-makers might want to move on to the next new shiny marketing idea that captures their attention, in the B2B space,...
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11 min read
LeadG2: August 8, 2022
Google is a fickle partner when it comes to search engine optimization. The algorithms (there isn’t just one “Google algorithm”) update on a daily...
4 min read
LeadG2: August 4, 2022
Recruiting agencies often face a common problem in their marketing strategies: They always have to market to two different groups that are equally...
2 min read
LeadG2: July 27, 2022
Why are keywords so important? For starters, they're used by search engines like Google to help users find what they're looking for on the internet....
4 min read
LeadG2: June 29, 2022
Creating a target persona is a great way to get into the mind of your target client or customer, but coming up with the best questions to gather info...
6 min read
LeadG2: June 20, 2022
Video marketing is a powerful way for businesses of all sizes to reach prospects and customers. By incorporating videos into your marketing strategy,...
4 min read
LeadG2: June 1, 2022
In the everyday grind that staffing agencies face, marketing and sales logistics tend to fall to the wayside, especially those with small marketing...
4 min read
LeadG2: May 26, 2022
How we sell has evolved and changed at a rapid pace in the last two years. Even prior to COVID rocking our world, more and more selling is happening...
7 min read
LeadG2: May 23, 2022
Year after year, B2B marketers regularly cite lead generation as one of their top priorities, and platforms like HubSpot have dedicated countless...
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