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Emily Hartzell

Emily is a VP, Senior Director for LeadG2. She is an organized, motivated, caring individual, and a proud mother of three children. Emily's expertise in inbound marketing stems from her academic background, where she earned a degree in Mass Media Strategic Communication from the University of Missouri, including an inbound marketing internship. Her previous experience in B2B sales has provided her with a valuable perspective, allowing her to work with business leaders across various industries.

Leveraging HubSpot's Full Potential for Marketing

2 min read

Beyond CRM: Leveraging HubSpot's Full Potential for Marketing

When people think of HubSpot, they often associate it solely with customer relationship management (CRM). While it's true that HubSpot offers a powerful CRM tool, that’s just scratching the surface. HubSpot has evolved into a robust all-in-one...

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How B2B Podcasts Are Revolutionizing Marketing Strategies

1 min read

How B2B Podcasts Are Revolutionizing Marketing Strategies

Podcasts have transformed from a niche medium into a mainstream marketing tool. Over the past few years, B2B companies have increasingly embraced...

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Supercharge Your Sales with AI: Using HubSpot AI to Crush Your Day-to-Day

2 min read

Supercharge Your Sales with AI: Using HubSpot AI to Crush Your Day-to-Day

Sales teams are always searching for the next big thing to help them hit their targets and generate revenue. Enter artificial intelligence (AI) –...

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Dos and Don'ts for Creating Landing Pages That Actually Convert New, Qualified Leads

1 min read

Dos and Don'ts for Creating Landing Pages That Actually Convert New, Qualified Leads

Landing pages play a crucial role in converting visitors into leads. A well-designed landing page can significantly impact your conversion rates and...

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Beyond Ads: Why Inbound Marketing Delivers Sustainable Results

1 min read

Beyond Ads: Why Inbound Marketing Delivers Sustainable Results

Traditional advertising remains a powerful tool for reaching audiences. However, as consumers become increasingly savvy and immune to interruptive...

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Discover the Power of the HubSpot Content Hub

1 min read

Discover the Power of the HubSpot Content Hub

Content is king. Right? But, sometimes, it feels like creating, managing, and optimizing content is too daunting. Enter HubSpot Content Hub. Here's...

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Personalization in Lead Generation

2 min read

Personalization in Lead Generation: Tailoring Your Approach for Maximum Impact

In the hustle and bustle of today's digital realm, where every scroll and click inundates consumers with information, personalization emerges as the...

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5 Reasons Your Prospects Can't Find You Online

2 min read

5 Reasons Your Prospects Can't Find You Online

Picture this scenario: You have an exceptional product or service, a digital gem waiting to be discovered, yet it remains concealed in the vast...

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Why Your Content Marketing Isn't Driving ROI (And How to Fix It)

2 min read

Why Your Content Marketing Isn't Driving ROI (And How to Fix It)

If you are reading this blog post, you probably have some content that is not performing as well as you would like it to and is not driving ROI....

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