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Emily Hartzell

Emily is a VP, Senior Director for LeadG2. She is an organized, motivated, caring individual, and a proud mother of three children. Emily's expertise in inbound marketing stems from her academic background, where she earned a degree in Mass Media Strategic Communication from the University of Missouri, including an inbound marketing internship. Her previous experience in B2B sales has provided her with a valuable perspective, allowing her to work with business leaders across various industries.

Prospecting Agent 101: Smarter Outreach & Better Results

3 min read

Prospecting Agent 101: Smarter Outreach & Better Results

HubSpot continues to expand its suite of AI agents, and one of the most impactful for sales teams is the Prospecting Agent. If you have a Sales Hub seat, you already have access to this tool and it can dramatically streamline outreach, help you...

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Person using a laptop to search online with a digital search bar overlay, symbolizing the shift from SEO to AEO and optimizing content for answer engines like ChatGPT and Gemini.

2 min read

Your Prospect Just Asked ChatGPT a Question...Did You Show Up?

From SEO to AEO: How to Optimize Your Content for the Age of Answer Engines In today’s AI-driven world, optimizing for Answer Engines like ChatGPT...

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B2B marketing team reviewing HubSpot dashboard analytics

3 min read

The Hidden Gaps in Your B2B Marketing Strategy (and How to Fix Them with HubSpot)

You Don’t Have a Lead Problem — You Have a Revenue Problem Your B2B marketing team is generating traffic, capturing leads, and posting great content....

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HubSpot INBOUND 2025 Product Updates

4 min read

Key Takeaways from HubSpot’s INBOUND 2025: Loop Marketing Playbook, AI Agents, Data Hub, & More

What Happened at HubSpot's INBOUND 2025? HubSpot’s INBOUND 2025 Conference was one of the most transformative events in the company’s history....

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Text over image of dead cockroach: Is Blogging Dead? What the 2025 Data Says About Content Marketing

3 min read

No, Blogging Isn’t Dead. It’s Evolving: What the 2025 Data Tells Us About the Future of Content Marketing

👀Well... we made you look, didn't we!? If you’ve found yourself wondering, “Is blogging still worth it in 2025?”—you’re not alone. With the rise of...

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text over an image of a content strategy meeting with hands and tables at table. text reads, 'types of content that turns curiosity into conversations.'

2 min read

6 Types of Content That Turn Curiosity Into Conversations

One of the most powerful tools in your arsenal is content—not just as marketing collateral, but as a strategic asset for your sales team. The right...

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key metrics for measuring b2b revenue operations

2 min read

Unlock the Secrets to Optimizing Your Revenue Operations with Essential Metrics for B2B Success

Revenue Operations (RevOps) is a pivotal function that aligns marketing, sales, and customer success to drive business growth and efficiency. In the...

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text: 'boost media sales with a high-impact website' over an image of a laptop

2 min read

Boost Media Sales with a High-Impact Website

In today's digital landscape, a high-impact website is crucial for media organizations aiming to boost sales and generate high-quality leads....

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white arrow showcasing growth over time on a blue background

2 min read

2025 Inspiration: 8 Tactics Driving B2B Growth

Every year, B2B organizations hit the ground running with the strategies and tactics they think will elicit the best response from their target...

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