2 min read
Emily Hartzell: January 22, 2026
How do some teams get massive ROI from HubSpot while others feel stuck paying for features they barely use? The short answer is this: HubSpot shouldn’t be viewed as a tool. It should be viewed as a growth engine. But like any engine, its power...
Read More
3 min read
Emily Hartzell: December 4, 2025
HubSpot continues to expand its suite of AI agents, and one of the most impactful for sales teams is the Prospecting Agent. If you have a Sales Hub...
2 min read
Emily Hartzell: November 5, 2025
From SEO to AEO: How to Optimize Your Content for the Age of Answer Engines In today’s AI-driven world, optimizing for Answer Engines like ChatGPT...
3 min read
Emily Hartzell: October 29, 2025
You Don’t Have a Lead Problem — You Have a Revenue Problem Your B2B marketing team is generating traffic, capturing leads, and posting great content....
4 min read
Emily Hartzell: September 9, 2025
What Happened at HubSpot's INBOUND 2025? HubSpot’s INBOUND 2025 Conference was one of the most transformative events in the company’s history....
3 min read
Emily Hartzell: July 17, 2025
👀Well... we made you look, didn't we!? If you’ve found yourself wondering, “Is blogging still worth it in 2025?”—you’re not alone. With the rise of...
2 min read
Emily Hartzell: May 27, 2025
One of the most powerful tools in your arsenal is content—not just as marketing collateral, but as a strategic asset for your sales team. The right...
2 min read
Emily Hartzell: April 1, 2025
Revenue Operations (RevOps) is a pivotal function that aligns marketing, sales, and customer success to drive business growth and efficiency. In the...
2 min read
Emily Hartzell: February 13, 2025
In today's digital landscape, a high-impact website is crucial for media organizations aiming to boost sales and generate high-quality leads....
.png?width=2250&height=647&name=LeadG2-logo_(2).png "LeadG2-logo_(2)"){kind=logo}