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The LeadG2 Blog

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How to Speak Your Prospects' Language

Posted by Laura MacPherson

January 4, 2017

David Ogilvy, called The Father of Advertising, said, “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think. We try to write in the vernacular.” 

How many times have you landed on a website that made your eyes glaze over and your brain turn to mush because the writing was full of jargon or just felt like it wasn't directed toward you? How long did you spend on that site?

To make your prospect stick around long enough to hear what you have to say, you’ve got to speak their language. Here’s how to learn the language your prospects speak.

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Topics: websites, inbound marketing, blogging

Our 5 Most Popular Posts from 2016

Posted by Laura MacPherson

December 19, 2016

We publish a lot of posts here in our effort to help folks get better results with their marketing. Every so often, we look back at our analytics to see which posts were the most popular, so we know what's of interest to people (and what we need to focus on with upcoming posts). 

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Topics: inbound marketing, Sales, blogging

Creating Engaging Blog Posts: Lessons From Good Journalism

Posted by Laura MacPherson

October 7, 2016

Good journalism can teach us a thing or two about creating blog posts. Journalists and inbound marketers who are dedicated to their craft have something in common: they commit to doing the things that engage their readers. 

Here are five lessons from journalism that companies can apply to their blog writing to increase engagement—and get better results.

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Topics: content marketing, media, lauramacpherson, professional services, blogging

3 Steps to Creating an Effective Blogger Outreach Campaign

Posted by Brian Hasenbauer

August 29, 2016

I do a lot of networking in my local business community, and inevitably at each of the meetings I attend, someone will ask me about what I do. I give my company’s “elevator pitch," which includes, “helping companies generate leads for their salespeople, utilizing digital marketing tools and tactics such as blogging, social media, and search engine optimization.” Today, most people understand what I am talking about and mention something about either reading blogs or having a blog.

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Topics: Social Media, brianhasenbauer, media, professional services, blogging

What ROI Should Executive Recruiting Firms and Staffing Agencies Expect from Blogging?

Posted by Alan Vitberg

August 10, 2016

The Marketing Opportunity is HUGE, but Best Blogging Practices are Few and Far Between

Last week, Emily Sunshine and I published a blog post (Marketing Secrets of the Top 20 Executive Recruiting Firms and Staffing Agencies) based on research done to gauge the digital marketing footprint of the top 20 executive recruiting firms and top 20 staffing agencies.

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Topics: inbound marketing, professional services, blogging

How I Plan to Generate Hundreds of Visitors and Dozens of Leads for My Client

Posted by Shannon Delmarle

August 8, 2016


It's no secret that content creation is the hub of inbound marketing. But building a piece of content doesn't necessarily equal new business. Just because you build it doesn't mean they're all going to come. The real question, if you are a marketer, is how to squeeze the life out of a single piece of content in order to get more visitors and new leads.

I recently wrapped up a whitepaper/guide for one of my clients in the staffing and recruiting industry. The guide has really great information in it, super helpful to their target persona, and the design fits their branding standards and looks great. When all was said and done, my client then turned to me and asked, "now what?"  

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Topics: premium content, inbound marketing, blogging, shannondelmarle

10 Tips for Successful Blog Promotion

Posted by Alex Holmes

June 22, 2016

Do you really need to promote your blog? Isn’t the point of a blog to promote your website?? Yes and yes. Your blog is, indeed, a big opportunity to drive traffic to your website and promote your business as well as your goods and services, but it needs help to work. Think of your blog like a garden that's meant to feed your family. The whole purpose of the garden is to create food—but you need to feed it, water it, and tend to it to get the desired results. The same is true of your blog. 

Consider these numbers: currently there are about 60 trillion web pages, 100 billion searches a month, 40,000 search queries a month, and 20 million new blog posts published every day. A mediocre blog doesn’t stand a chance against those odds, and even the best blogs are worthless without readers. So how do you get people to your blog? Below are 10 tips for successful blog promotion.  

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Topics: promotion, media, professional services, blogging

Make Your Content More Shareable With These Insights

Posted by Laura MacPherson

May 30, 2016

The goal of writing a blog or creating premium content is to get them shared so they can reach prospects in your target market. With all the content that's out there, how can you craft content that people want to share?

HubSpot Research and BuzzSumo recently released a report analyzing 175,000 B2B and B2C blog posts, looking at how to optimize content for the maximum amount of shares per social network. The study looked into the differences in social shares, content length, and performance on social networks between B2B and B2C posts and broke down the data. Here's what you need to know.

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Topics: Social Media, blogging

5 Ways to Write an Interesting Blog Post on a Boring Topic

Posted by Laura MacPherson

May 6, 2016

B2B businesses aren't as fun and exciting as B2C businesses, right? Well, you may not be selling sexy sports cars or hot new smartphones, but B2B doesn't have to be boring. Even if you're a CPA firm or a software development company or staffing agency. Here are five strategies you can use to transform boring topics into interesting blog posts that people will want to read.

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Topics: media, lauramacpherson, professional services, blogging

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