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The LeadG2 Blog

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Uh-Oh… We Ran Out of Blog Ideas! Until We Tapped Into Our Sales Team

Posted by Shannon Delmarle

January 9, 2018

  

Part of a content strategy any company should be doing is blogging. Blogging not only creates fresh content for search engines to crawl, but it also can help you and your employees position themselves as thought leaders. But since you need to publish new content several times throughout the month in order to stay relevant and increase subscribers, it can become really hard to come up with new topics or fresh insights to write about without sounding repetitive.    

This is when we turned to our sales team and simply asked, “What are the top five questions you get asked most during a proposal or sales call?” Surprisingly, this flushed out several topics for us to brainstorm around and create really awesome blog articles that were highly read and shared. By finding out the most common issues/pain points from some of our top prospects, we were able to assume that the probability of others out there having the same problems was very likely.  

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Topics: inbound marketing, blogging

How to Speak Your Prospects' Language

Posted by Laura MacPherson

December 1, 2017

David Ogilvy, called The Father of Advertising, said, “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think. We try to write in the vernacular.” 

How many times have you landed on a website that made your eyes glaze over and your brain turn to mush because the writing was full of jargon or just felt like it wasn't directed toward you? How long did you spend on that site?

To make your prospect stick around long enough to hear what you have to say, you’ve got to speak their language. Here’s how to learn the language your prospects speak.

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Topics: websites, inbound marketing, blogging

Creating Engaging Blog Posts: Lessons From Good Journalism

Posted by Laura MacPherson

October 27, 2017

Good journalism can teach us a thing or two about creating blog posts. Journalists and inbound marketers who are dedicated to their craft have something in common: they commit to doing the things that engage their readers. 

Here are five lessons from journalism that companies can apply to their blog writing to increase engagement—and get better results.

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Topics: content marketing, media, lauramacpherson, professional services, blogging

How to Get More Blog Subscribers From Your Staff, Clients and Website Visitors

Posted by Shannon Delmarle

September 8, 2017

I often get asked from my own clients how they can get more blog subscribers. They have spent time, money, and resources in a blogging strategy and are hoping for a wider audience. I always tell my clients that the blogging strategy is a marathon, not a sprint, but there are ways to help energize the effort to getting their content read more and shared more frequently.

The best way to approach the different ideas your company can get more blog subscribers can be separated into three different paths: Your staff, your clients, your website visitors.

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Topics: blogging best practices, blogging

5 Ways to Write an Interesting Blog Post on a Boring Topic

Posted by Laura MacPherson

August 14, 2017

B2B businesses aren't as fun and exciting as B2C businesses, right? Well, you may not be selling sexy sports cars or hot new smartphones, but B2B doesn't have to be boring. Even if you're a CPA firm or a software development company or staffing agency. Here are five strategies you can use to transform boring topics into interesting blog posts that people will want to read.

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Topics: media, lauramacpherson, professional services, blogging

Blog Today for More Business Tomorrow (5 Reasons Starting a Blog Will Help Your Business Profit)

Posted by Emily Sunshine

August 7, 2017

Everything today is on the Internet. Everything. Blogging has become a pretty common practice and you’ve probably found that other companies in your field of work already have one. So if you haven’t started a blog yet, it’s hard to keep up!  

If you’re not fully convinced yet, I have put together a list of the five reasons you should consider starting a blog today. Don’t wait another minute to start making more money. When it comes to growing a business, instead of trying to beat em’, join em’! 

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Topics: inbound marketing, blogging, emilysunshine

3 Ways You Can Leverage Your Company’s Blog for More Views, More Leads, and More ROI

Posted by Shannon Delmarle

August 2, 2017

If you are a B2B company utilizing a blog platform, then congrats! You’ve been keeping up-to-date with marketing and branding trends. If your company is not utilizing a blogging platform, then welcome to the 21st century, and get started!

But this post isn’t about the importance of blogging. You can find that information almost anywhere. This post is about ways to leverage the blogging that you are ALREADY doing, with some tips and guidance on how to get the biggest bang for your blogging buck!

Check out these 3 ways you can leverage your company’s current blogging strategy to get your website more leads, more lead conversions and a bigger return on your blogging investment:

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Topics: inbound marketing, blogging, shannondelmarle

Our 5 Most Popular Posts from 2016

Posted by Laura MacPherson

December 19, 2016

We publish a lot of posts here in our effort to help folks get better results with their marketing. Every so often, we look back at our analytics to see which posts were the most popular, so we know what's of interest to people (and what we need to focus on with upcoming posts). 

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Topics: inbound marketing, Sales, blogging

3 Steps to Creating an Effective Blogger Outreach Campaign

Posted by Brian Hasenbauer

August 29, 2016

I do a lot of networking in my local business community, and inevitably at each of the meetings I attend, someone will ask me about what I do. I give my company’s “elevator pitch," which includes, “helping companies generate leads for their salespeople, utilizing digital marketing tools and tactics such as blogging, social media, and search engine optimization.” Today, most people understand what I am talking about and mention something about either reading blogs or having a blog.

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Topics: Social Media, brianhasenbauer, media, professional services, blogging

What ROI Should Executive Recruiting Firms and Staffing Agencies Expect from Blogging?

Posted by Alan Vitberg

August 10, 2016

The Marketing Opportunity is HUGE, but Best Blogging Practices are Few and Far Between

Last week, Emily Sunshine and I published a blog post (Marketing Secrets of the Top 20 Executive Recruiting Firms and Staffing Agencies) based on research done to gauge the digital marketing footprint of the top 20 executive recruiting firms and top 20 staffing agencies.

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Topics: alanvitberg, professional services, blogging, inbound marketing for a staffing agency, staffing agency marketing

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