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The LeadG2 Blog

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Increase Traffic with Google Search Console

Posted by Ross Raffin

July 6, 2020

At LeadG2, we understand the value of premium SEO tools. SEO software, such as Moz, BuzzSumo, and SEMRush are excellent for scoring your site structure, content, and online authority. However, paid SEO software is not very good at estimating how much traffic your keywords are providing. But don’t be too harsh on your SEO software; it’s doing the best it can.

The truth is that there are plenty of free SEO tools that are widely used by the SEO community and offer actionable data, but only one tool on the market can accurately estimate how much traffic your keywords provide your website. Best of all, it's free and it’s known for being the most reliable location for information on how Google crawls and ranks your site.

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Topics: SEO, inbound marketing

Which Channels Drive the Most Conversions? [Study]

Posted by Shaye Smith

June 15, 2020

We all want to spend time on channels proven to generate sales, right?

After all, it’s the easiest way to prove your marketing’s ROI when the cost of using a specific channel is miniscule compared to the revenue it generates.

Databox recently surveyed hundreds of ecommerce experts to see which (if any) channel tends to generate the most conversions.

Surprisingly, one came out on top: organic search.

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Topics: SEO, inbound marketing

Does Social Media Help SEO?

Posted by Ross Raffin

April 20, 2020

If you want to see two Search Engine Optimization experts argue, ask them about the effects of social media on SEO. In 2010, Google and Bing both admitted they use social signals when ranking search results. Four years later, Matt Cutts claimed that Google no longer uses signals such as Twitter retweets or Facebook likes.  

The stated reason is that social platforms like Twitter can (and did) block Google’s crawlers, making it an unreliable signal. However, mounting evidence shows that social media can help increase visibility on different search engines. The impact of social media on SEO is one of the most discussed topics in the marketing industry. Specifically, whether social media really helps your SEO efforts.

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Topics: Social Media, SEO

What is the Difference Between Exit Rate vs. Bounce Rate? 3 Quick Tips to Improve Your Bounce Rate

Posted by Ashley Tavenner

April 17, 2019

Marketing analytics can be overwhelming enough without having to translate the different terms included in your marketing reports. Understanding the terminology can be essential to ensuring you understand the results of your marketing efforts.

After looking over your marketing analytics, do you feel like you leave with more questions? You are not alone — our team of consultants are regularly asked to explain the difference between a bounce rate and an exit rate, and explain why the bounce rate matters.

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Topics: SEO, marketing strategy, website

Top 5 Reasons to Claim Your Business on Google

Posted by Ashley Tavenner

February 12, 2019

Looking for a business, product, or service? Need a good how-to video? Just "Google it." Google has made accessing the information we need readily available and easily accessible. Consumers can find businesses, services, and products with a click of a button and faster than ever before, making it vital that your business has an online presence.

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Topics: digital marketing, SEO, inbound marketing

CHECKLIST: Search Engine Optimization for Blog Posts

Posted by Shaye Smith

January 29, 2019

Does blogging help with SEO? 

Hubspot explains that, "Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site."

What are the benefits of blogging?

  • SEO
  • Thought Leadership
  • Education for Prospects and Customers
  • Attract Qualified Leads
  • Content for the Sales Process
  • Lead Nurturing
  • Lead Conversion
  • And MORE!

So, how can you utilize this tool to benefit your business? The expert team at LeadG2 has put together a list to help you optimize your blog posts for search. Use this checklist with each post you publish to help you increase your search rankings and drive quality leads to your site before your publish and distribute your posts

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Topics: SEO, blog strategy

The Less than Zero Moment of Truth

Posted by Trey Morris

January 4, 2018

We've all heard about Google's Zero Moment of Truth. It's the moment before the traditional customer journey when a consumer decides to research online about a product or service that they are interested in. 

The Zero Moment of Truth is absolutely real! And if marketers don't take it seriously, it is at their peril.  

However, just because someone at Google created a new "term" for research before the purchase, does NOT mean that the old rules of marketing no longer exist! 

In fact, they are probably more valuable today than ever before.  

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Topics: professional branding, digital marketing, SEO

3 SEO Myths That Are Holding You Back From Top Rankings

Posted by LeadG2

November 3, 2017

People believe all kinds of crazy things. And just because people believe something, doesn’t mean it's true. SEO has more than its share of untrue beliefs, and these myths keep good sites from ranking well because the owners of the sites don’t know better.

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Topics: SEO, inbound marketing, media, lauramacpherson, professional services

Inbound Marketing Commandment #9: Thou Shall Not Publish Garbage

Posted by LeadG2

November 28, 2016


As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing," this post looks at the ninth of The 10 Commandments of Inbound Marketing is: "Thou shall not publish content for the sake of Google. Write for humans not Google." (Tweet This)

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Topics: SEO, inbound marketing, brianhasenbauer, blog strategy, media, professional services

Inbound Marketing Commandment #8: Do Not Ignore SEO / Organic Search

Posted by LeadG2

November 21, 2016

As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing" we're looking at several principles that you can't succeed without. The eighth of The 10 Commandments of Inbound Marketing is: Do not ignore SEO / Organic search. This is your website’s lifeblood. (Tweet This)

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Topics: content marketing, SEO, inbound marketing, brianhasenbauer, media, professional services

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