We all want to get found online, right? Our website is our new storefront--and that’s a fact whether or not you have an actual brick and mortar store. The consumer journey almost always starts online and if you aren’t showing up in search results that apply to your industry or business, then who is? Maybe your competitor.

When we are discussing inbound marketing strategy with new clients, one of the most often said things at Lead G2 is, “write for humans, not for computers.” That doesn’t mean we necessarily ignore the rules of SEO but we certainly don’t make ourselves slaves to them. Here are a few ways to write for humans vs. writing for computers. PS. you can use “search engines” interchangeably with “computers” in this case.