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3 min read
What is a Sales Playbook?
LeadG2: February 6, 2023
When you’re managing a busy sales team, the last thing you want is another time-consuming task. But what if you had the secret to increasing new...
sales enablement (2)
3 min read
5 Ways to Work Your Marketing Content Into Sales Plays
Dean Moothart: January 26, 2023
Marketing content isn’t just for branding and lead generation anymore. Today’s buyers aren’t interested in being sold. Instead, they want to be...
3 min read
6 Proven Elements of Effective Prospecting Sales Plays
Dean Moothart: January 12, 2023
There’s a misconception that sales plays are only for inexperienced or low performing salespeople. However, a sales play is nothing more than a...
4 min read
What is HubSpot and What Does It Do?
Dean Moothart: March 1, 2021
If you've researched CRM software, marketing automation, sales enablement, or revenue operations, you've probably come across HubSpot.
2 min read
5 Common Complaints from Sales (And What to Do About Them)
Dean Moothart: June 17, 2020
Why do sales and marketing teams still struggle to align—even when they're working toward the same revenue goals? Short answer: Most sales complaints...