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The LeadG2 Blog

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Using Your Sales Team to Create Marketing Content

Posted by Shaye Smith

May 1, 2020

Content is powerful. In fact, if you’re looking to top the marketing charts (aka ranking high on Google or having great SEO), 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. Inbound marketing is rooted in a solid content strategy. Here are a few stats you need to see about content:

  • 55% of marketers say blog content creation is their top inbound marketing priority. 
  • 70% of marketers are actively investing in content marketing.  
  • Content marketing gets three times more leads than paid search advertising.   
  • 72% of marketers said that having a good content strategy was a major key to their success. (Source)

The question is not whether content is important or powerful for a successful marketing strategy, but the issue is where does all of this great content come from?

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Topics: content marketing, inbound marketing, sales and marketing

4 Ways to Use Marketing Content Successfully in the Sales Process

Posted by Dean Moothart

April 27, 2020

The primary purpose of marketing content is to drive traffic to your website and generating leads, but it’s not its only purpose. The content your marketing team creates as a part of the organization’s marketing strategy can and should be repurposed to support the entire sales process.

This includes resources like blog articles, eBooks, whitepapers, case studies, Infographics, webinar recordings, and videos. Each of these resources can be used to reinforce your sales message, provide additional insight, and answer questions your prospects didn’t even know they had.

In short, they help remove friction as prospects move from the awareness stage, through the consideration stage, and into the decision stage. When marketing resources are appropriately mapped to the various stages of the buyer’s journey, the velocity of the sales process will increase, and sales cycles will shorten.

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Topics: content marketing, sales process, sales and marketing

Checklist for Where to Share Your Thought Leadership Content to Maximize Results [VIDEO]

Posted by Shaye Smith

April 6, 2020

Throughout this four-part series, we’ve discussed how thought leadership content can support your marketing and sales efforts to improve your sales and performance as well as tips for creating great thought leadership content and the different types of content you can create.

The benefits of thought leadership content are clear. If you want to support your brand's messaging and boost your exposure by creating genuine relationships and impacting decisions, then you need to know how to create effective thought leadership content, and also where to share it.

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Topics: content marketing, thought leadership, sales and marketing

Our Remote Team Shares Top Tips for Effective and Efficient Working from Home

Posted by LeadG2

April 3, 2020

In case you haven’t witnessed first-hand, being efficient while working from home can be quite the challenge. Whether you’re a first-time at-home worker going through an adjustment period or have worked at home for years, but now must manage to homeschool as well—there are a lot more distractions and a lot of learning curves taking place.

LeadG2 has embraced the work from home lifestyle. Our entire company has worked from home since day one—and we excel at it too! A few of our experts share their secrets on how they stay effective and efficient working from home.

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Topics: sales and marketing, work from home

Different Types of Thought Leadership Content [VIDEO]

Posted by Shaye Smith

March 30, 2020

In our case for thought leadership content series, we’ve discussed how thought leadership content can support your marketing and sales efforts to improve your sales and performance and how you can create that content.

We know that businesses want to hire real people that are considered experts in their industry—and thought leadership content helps with both. If you’ve followed this series, you know the many benefits of thought leadership content and you have the top three tips that will help you create ideas as well as see what's important in the eyes of your prospect. Now, you’ll learn the different types of content that you can create in order to share your message.

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Topics: content marketing, thought leadership, sales and marketing

Tips for Creating Great Thought Leadership Content [VIDEO]

Posted by Shaye Smith

March 23, 2020

In part one of this four-part series, we discussed how thought leadership content can support your marketing and sales efforts to improve your sales and performance. As a marketer, being an expert in your field is crucial. And, when done right, thought leadership content educates your audience, establishes you as a credible and reliable resource, addresses your prospect’s pain points, and so much more.

Now that you know the case for thought leadership content and the many benefits it has to offer, how can you develop content that’s above average? Where do you even begin? Here are three tips to answer your impending questions.

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Topics: content marketing, thought leadership, sales and marketing

Adjusting to Work from Home Lifestyle

Posted by LeadG2

March 20, 2020

For many sales managers and account executives, working from home is a brand-new concept. And like any emerging work style, those who've had more in-office job experiences feel skeptical about remote work.

The Center for Sales Strategy (CSS) and LeadG2 have embraced the work from home lifestyle. Our entire company has worked from home for years—and we excel at it too! To help ease this sudden transition into the remote work world, here are some tips from our experts on how to stay in touch with clients and prospects.

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Topics: productivity, sales and marketing, work from home

How Thought Leadership Content Supports Marketing and Sales Efforts to Improve Performance [VIDEO]

Posted by Shaye Smith

March 18, 2020

Your organization's content marketing strategy relies on your team's ability to develop powerful thought leadership content. If you want to transform your expertise into influence to improve your sales and marketing performance, thought leadership content can support your brand's messaging and boost your exposure by creating genuine relationships and impacting decisions.

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Topics: content marketing, thought leadership, sales and marketing

Finding Your Shortest Route to Revenue [VIDEO]

Posted by Dean Moothart

February 17, 2020

When marketers develop their inbound marketing strategy, they’re typically focused on two primary objectives. First, they want to extend their brand. Then they want to generate leads. So, they’re creating content, plans, campaigns, and tactics to build an audience that drives traffic to their website.

But you don’t want traffic to just show up and leave. You want to build functionality, tactics, and content that will grab the attention of those visitors and get them to convert leads —into sales opportunities that they can transition to their sales team.

Those are two great objectives to try to accomplish, but there’s a third objection that marketers often forget or ignore — your marketing strategy.

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Topics: inbound marketing, sales process, sales and marketing

A Costly Mistake That Marketing and Sales Professionals Should Avoid [VIDEO]

Posted by Shaye Smith

September 18, 2019

If you contribute to a blog or any form of sales or marketing material containing imagery, you could easily face civil or criminal charges for copyright infringement. It only takes one “borrowed” image, and you’re playing Russian roulette with hefty fines and possible jail time.  

You absolutely cannot steal images from Google.

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Topics: branding, sales and marketing, graphics

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