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LeadG2 Blog

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media (10)

2 min read

The Importance of Landing Page Conversion Rates to Sales Managers

If you are using inbound marketing or any type of lead generation for your sales teams, one of the most important things that you need to be doing is...

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2 min read

Content Writing Tip: Content Calendars and Holidays

If you are a regular subscriber to the LeadG2 blog (if not, click here to subscribe), you probably already know that by generating content that’s of...

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2 min read

Transform From Just Another Salesperson to a Trusted Advisor —Plus the 3 Key Traits You Must Have to Do It

Think about the last time you were sitting down with someone you really trusted, someone you felt comfortable with, that you knew you could talk to...

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2 min read

Is Storytelling Overrated? Kevin Spacey Doesn’t Think So.

“Storytelling” as it applies to content and inbound marketing is a hot buzzword and it's one that warrants a closer look. What’s it all about, and...

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2 min read

Inbound Planning Day is Over—Now What?

Recently I had the opportunity to travel to Chicago to meet with a new client and conduct an Inbound Marketing Planning Day workshop. During the...

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1 min read

The Rising Importance of Inbound Marketing in the Marketing Mix

Recently while reading Forbes Magazine I came across this great article about inbound marketing and why it's so important for companies in 2016 to be...

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2 min read

2 Lessons From Our Scary Google Rankings Drop

A couple of weeks ago, we had a scare. I logged into the HubSpot dashboard to see that our search engine rankings had plummeted. We were now ranking...

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2 min read

How to Choose the Best Topics for Generating Sales Leads from Webinars

Before you decide that you are ready to host your first webinar, it’s important that you first determine if your target audience is interested in...

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2 min read

Why Every Media Company Needs a Website for Their B2B Brand

Let’s cut to the chase. As media campaigns become increasingly integrated and most media company’s product offerings AND services have increased over...

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