If you are a regular subscriber to the LeadG2 blog (if not, click here to subscribe), you probably already know that by generating content that’s of interest to your target persona, you can attract new visitors to your website and convert them to leads. However, if you are just getting started with developing your inbound marketing (aka content marketing) program, you might be at a loss for where to start with developing content. I came across a great article about using holidays in the content marketing process, and wanted to share this with you so that your content marketing program can benefit from the many holidays on the calendar.
Inbound Planning Day
The first step we recommend is to get your marketing and sales team together and decide who you are trying to reach, what topics should you be talking about, and the mechanisms for distributing your content that you create. At LeadG2, we call this the Inbound Planning Day, and it’s our first step in the 7 Step Lead Generation Process. You can, of course, do this yourself, but we like to think that with an expert guiding you through each step of the planning process you can achieve better results in a shorter period of time.
After you determine what content you are going to produce, you will then want to input the topics and titles of blog posts into a content calendar. This can be as simple as an Excel spreadsheet or a Google spreadsheet or as sophisticated as a project management tool. Really anything with a calendar function will work just great.
One thing that you will notice when you start to put your content into a content calendar is that, because there are five days in a week, if you are only publishing one or two blog posts per week then there are a lot of days that you are not publishing anything. The more frequently you publish content, the more successful your web traffic and lead generation efforts tend to be.
One great way to maintain a robust content publishing schedule is to utilize holidays throughout the year for content writing purposes. Blog posts that tie into Valentine’s and Halloween are easy ones—such as “5 Recurring Nightmares of Sales Managers” for Halloween or “How to Get Your Clients to Love You” for Valentine’s Day. Very simple to write, timely, and you can easily relate them back to your product or service. There are other holidays that you ocan take advantage of as well, such as Boss’s Day, Black Friday, Cyber Monday, National Sibling Day etc. You get the point. There are lots of these holidays, but it’s hard to keep track of them all and write something ahead of time. So here you go, compliments of a great magazine for digital marketers: Website Magazine. This is a nifty infographic, which is ready to print and hang on your office wall—the Big List of Socoial Media Holidays. Enjoy! And for me, I can’t wait till Daylight Savings Time so I can get more Vitamin D and ride my bike after work.
Source: Website Magazine