2 min read
LeadG2: August 17, 2016
Over the past few years, as content marketing (aka inbound marketing) has become more widely incorporated into the marketing mix, the amount of...
2 min read
LeadG2: August 15, 2016
Almost every B2B salesperson worth their salt shares this one common goal: Get to the big guy or gal. We want to talk to the person who can say "yes"...
5 min read
LeadG2: August 5, 2016
One of the most popular pages of any B2B website is the contact page. It’s where visitors go if they want to know where your company is located or...
3 min read
LeadG2: August 1, 2016
If your sales and marketing teams are meeting on a regular basis to review the quality of leads that are coming in, there is a good chance that you...
3 min read
LeadG2: July 11, 2016
Anyone can wake up and decide that today is the day they are going to start an inbound marketing program at their company. But not just anyone can...
2 min read
LeadG2: July 4, 2016
Here’s your quick crash course in the difference between video content marketing and commercials. If you’re considering adding video to your content...
2 min read
LeadG2: July 1, 2016
Facebook recently announced the latest update to the algorithm that drives the feed that users see on Facebook. With the latest changes made by...
3 min read
LeadG2: June 29, 2016
As the father of a 7-year old girl and a 11-year old boy, there is one thing that I have noticed that kids seem to have in common: their hobbies get...
2 min read
Dani Buckley: June 20, 2016
Google is really great at coining terms that help put consumer psychology and trends into easily-understandable terminology. One recent article from...
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