Include These Items in Your Content Marketing Strategy During COVID-19
There’s no rule book or history to rely on that tells us where our content marketing efforts during COVID-19 will take us in future endeavors. Data...
If you’re on the wrong road, driving faster won’t get you where you want to go. If you’re putting out the wrong kind of content, creating more of it won’t attract the prospects you need.
Good writing isn’t enough to fill your sales pipeline. To generate results, content has to be strategic.
Strategy helps you in many ways, but here are the top 5:
It helps you reach specific objectives. I talk with a lot of people who’ve heard inbound marketing works, so they have the idea that they should be cranking out a ton of content. But they aren’t sure what “works” means to them. They don’t know what they really want to accomplish. Strategy helps you to clearly define what success means to your business—the very specific results you need in order to be successful.
Strategy is where the power lies in content marketing. You need high-quality, effectively-written content, but without the strategy directing that content, you don’t know where you’ll end up.
There’s no rule book or history to rely on that tells us where our content marketing efforts during COVID-19 will take us in future endeavors. Data...
Content is powerful. In fact, if you’re looking to top the marketing charts (aka ranking high on Google or having great SEO), 61% of marketers say...
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Today's we're featuring a few excerpts from Matt Sunshine's book LeadG2: Getting Prospects to Raise Their Hands. This book was written to help key...