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LeadG2 Blog

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Beyond Ads: Why Inbound Marketing Delivers Sustainable Results

1 min read

Beyond Ads: Why Inbound Marketing Delivers Sustainable Results

Traditional advertising remains a powerful tool for reaching audiences. However, as consumers become increasingly savvy and immune to interruptive marketing tactics, businesses must adapt their strategies to engage with customers in additional...

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Inbound Marketing Commandment No. 1: Know Your Target Persona

2 min read

Inbound Marketing Commandment No. 1: Know Your Target Persona

Understanding your audience is a top priority in B2B marketing. The foundation of successful inbound marketing lies in comprehending your target...

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How Inbound Marketing and Sales Enablement Transforms Lead Generation for Manufacturers

3 min read

How Inbound Marketing and Sales Enablement Transforms Lead Generation for Manufacturers

In the world of manufacturing, staying ahead in lead generation is a constant battle. With outdated marketing tactics becoming less effective in a...

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Brand Marketing vs Sales-Focused Marketing: Where Should You Invest?

3 min read

Brand Marketing vs Sales-Focused Marketing: Where Should You Invest?

Unfortunately, there's no such thing as an unlimited marketing budget. For success, you need to develop a strategy that maximizes your resources for...

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Creating the Right Content to Generate the Best Leads

2 min read

Creating the Right Content to Generate the Best Leads

In the constantly evolving landscape of sales and marketing, content stands as the cornerstone of success. The quality of content plays a pivotal...

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Discover the Power of the HubSpot Content Hub

1 min read

Discover the Power of the HubSpot Content Hub

Content is king. Right? But, sometimes, it feels like creating, managing, and optimizing content is too daunting. Enter HubSpot Content Hub. Here's...

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Why It's Critical Media Salespeople Incorporate Social Media and Content into the Sales Process

2 min read

Why It's Critical Media Salespeople Incorporate Social Media and Content into the Sales Process

It doesn’t feel like long ago when the phone book was one of the top tools a salesperson used to attract more business. That was, of course, back...

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Social Media Starter Kit for Business Leaders

3 min read

Social Media Starter Kit for Business Leaders: Building Your Business Presence on Platforms That Matter

Having a strong social media presence is essential for businesses of all sizes. Social media platforms offer a direct line of communication with...

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Experts Agree: It’s Time to Re-Evaluate Your Sales Process

1 min read

Experts Agree: It’s Time to Re-Evaluate Your Sales Process

The premier thought leaders in business today all seem to agree that B2B sales and marketing organizations that continue to invest in and leverage...

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