When you invest in a new effort like inbound marketing at your company, or you enter into a partnership with a marketing agency, everyone expects to get results. No one does marketing for marketing’s sake. We want to:
- Establish our brand
- Build an audience
- Convert leads
- Grow a pipeline
- Accelerate deals through the funnel
- And, ultimately, grow revenue
Unfortunately, that doesn’t always happen. Instead of experiencing the euphoria that comes with achieving goals, you suffer the frustration of unfulfilled potential.