2 min read
Brent Tripp: April 10, 2025
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily break down the power of customer success stories and how to use them strategically in both sales and marketing. From building trust to shortening the sales cycle, they share...
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4 min read
Brent Tripp: April 3, 2025
In this episode of the B2B Sales and Marketing Hotline, Emily and Maryanne explore how becoming a thought leader helps build trust in B2B...
2 min read
Emily Hartzell: April 1, 2025
Revenue Operations (RevOps) is a pivotal function that aligns marketing, sales, and customer success to drive business growth and efficiency. In the...
2 min read
Shaye Smith: March 25, 2025
As we approach the end of Q1 2025, it's crucial for B2B organizations to evaluate the effectiveness of their marketing and sales strategies. The past...
3 min read
Brent Tripp: March 20, 2025
2 min read
Maryanne McWhirter: March 18, 2025
Unlock the full potential of your B2B revenue operations by implementing these proven strategies designed to enhance efficiency and drive success. By...
2 min read
Emily Hartzell: February 13, 2025
In today's digital landscape, a high-impact website is crucial for media organizations aiming to boost sales and generate high-quality leads....
1 min read
Carly Knecht: February 11, 2025
The alignment between sales and marketing is crucial for success. Yet, many organizations struggle with teams working in silos, leading to missed...
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