<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=808984019221058&amp;ev=PixelInitialized">

The LeadG2 Blog

We have a lot to say... you might even want to subscribe so you don't miss anything! 

Getting More New Biz for Staffing Firms or Recruiters: A Perfect Storm of Opportunity

Posted by Alan Vitberg

March 15, 2017

Applying Insights from the 2016-17 Marketing & Sales Survey of Recruiting & Staffing Firms

Knowing what clients are looking for from a staffing or recruiting firm, and having insights from the USSA/LeadG2 Marketing and Sales Survey on best practices is almost a perfect storm of opportunity for more visibility, leads and new business from employers for your staffing or recruiting firm.

Read More

Topics: staffing+recruiting agencies, professional services marketing

The Most Used/Effective Content Marketing Tactics for Staffing & Recruiting Firms

Posted by Alan Vitberg

March 8, 2017

Staffing agencies and recruiting firms are coming to the realization that content marketing needs to play an ever more important and visible role in the mix of strategies and tactics used to grow their brand and generate leads from employers.

Read More

Topics: content marketing, staffing+recruiting agencies

7 Types of Content and 4 Brain Boosts Staffing Firms & Recruiters Need for Sales

Posted by Alan Vitberg

December 30, 2016

Are You Prepared to Close More Business Like Crazy in 2017? 

When you get a query from a prospect in 2017 about having your staffing agency or recruiting firm offer a candidate for consideration, how prepared are you to turn that phone call (or email) into a new account, and how fast can you make that happen?

Read More

Topics: Sales, staffing+recruiting agencies, professional services marketing

Fundamentals of Inbound Selling for Staffing Agencies and Recruiting Firms

Posted by Alan Vitberg

December 7, 2016

Do your sales processes align with how prospects buy?

When it comes to securing new accounts, the Internet has turned the buyer-seller relationship on its head. Yesterday, buyers depended on sellers for information. Consequently, sellers had an upper hand in structuring and guiding the sales process.

Read More

Topics: Buyer's Journey, staffing+recruiting agencies, inbound sales

How Staffing & Recruiting Firms Will See Dramatic Gains in 2017 Marketing and Sales Results

Posted by Alan Vitberg

November 2, 2016

Learning from High Growth / High Performance Firms


The lifeblood of any staffing agency or recruiting firm is acquiring new business while retaining current clients and referral relationships.

According to Staffing Industry Analysts, over the past 20 years, the staffing sector has more than doubled in size, reaching over $130B in gross revenues (in just the US). The American Staffing Association tells us that this growth is being served by about 20,000 staffing and recruiting companies—up from an estimated 14,000 in 2006—which all together operate around 39,000 offices. 

Yet, with all of this growth and opportunity, industry surveys like that conducted for LinkedIn tell us that securing new clients is priority #1. 

Read More

Topics: staffing+recruiting agencies, alanvitberg, professional services marketing

4 Reasons Staffing Firms Should Care About Being Thought Leaders

Posted by Dean Moothart

September 28, 2016


It takes a lot to stand out from the rest of the staffing/recruiting market. It takes initiative, drive, creativity, and, most importantly, perceived authority. Those who are successful at standing out are known as thought leaders.

Read More

Topics: thought leadership, deanmoothart, staffing+recruiting agencies

Survey Says: The Most Overrated Marketing Tactics Are …

Posted by Alan Vitberg

September 21, 2016

Marketing Insights for Staffing Agencies and Recruiting Firms

I was really looking forward to date night because Janice found a new “highly rated” restaurant that was the buzz of the town. It took us 3 weeks to get reservations, and I had to promise not to wear my black and white Converse sneakers.

Read More

Topics: inbound marketing, staffing+recruiting agencies, alanvitberg

Next Generation Strategies for Tackling the Challenge of Job Candidate Sourcing

Posted by Alan Vitberg

August 26, 2016

Can a Creative Online Lead Generation Program Get Recruiting Firms and Staffing Agencies a Bigger and Stronger Pool of Job Candidates?

Year in and year out, the surveys tell us that the top challenges for recruiting firms and staffing agencies are finding qualified candidates and finding new ways to discover who and where those candidates are.

Read More

Topics: inbound marketing, staffing+recruiting agencies, professional services marketing

Marketing Secrets of Top 20 Executive Recruiting and Staffing Websites

Posted by Alan Vitberg & Emily Sunshine

August 3, 2016

When Emily presented her research findings, I asked her what surprised her most about the results.

She’s our company’s intern this summer—a marketing major that’s entering a world that’s ever changing and evolving—not like the old days where one of the most pressing challenges faced by marketers was what chachkie to buy from the chachkie lady for the giveaway at the trade show booth.

Read More

Topics: inbound marketing, staffing+recruiting agencies, alanvitberg, professional services

5 Ways Staffing Firms Can Generate More Job Placements

Posted by Dean Moothart

May 27, 2015

In an incredibly competitive industry, staffing firms are constantly vying to distinguish themselves from the competition. You need to not only offer value to your clients, but also provide superb customer service and long term results.

Generating more long-term and successful job placements for your clients will affirm your company as an industry leader and solidify your agency as their number one choice. Here are five ways staffing firms can generate more job placements and make their clients happy.

1. Focus on Quality, Not Cost

When your job descriptions focus on skills needed to do the job, rather than on performance objectives, you attract a certain kind of candidate. Make your candidates stand out from the rest by providing stellar talent that not only meet the skills necessary to perform the job, but are focused on performance objectives.

Read More

Topics: deanmoothart, staffing+recruiting agencies

Connect With Us


facebook   twitter  linkedin  google  rss




Join Us On Facebook





Subscribe to updates



Resources

10 Commandments of Inbound Marketing


FAQ


Marketing Infrastructure Checklist




Posts by Topic

see all