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The LeadG2 Blog

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Shaye Smith

Recent Posts

6 Inbound Marketing Metrics You Need to Track

Posted by Shaye Smith

April 19, 2018

Optimizing your inbound marketing performance starts with measuring the key metrics that show you if your strategy is effective or if it’s time to redirect, re-strategize, and focus on a new path for their target audience. Remember that no matter how you analyze your data, whether it be multiple marketing platforms or just one like Hubspot, the buyer’s journey should be the foundation of how you define success.

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Topics: inbound marketing, HubSpot, marketing strategy, marketing strategies and tactics, shayesmith

Benefits of Using a Content Calendar and 7 Things to Make It Awesome

Posted by Shaye Smith

March 7, 2018

Content creation can be a robust process depending on the amount of content you are publishing during a set timeframe. To keep your process organized and strategic (and to keep marketers sane), we’ve found a detailed content calendar is key. This post lists a few benefits of using a content calendar and a few items we think should be included on every content calendar to make it most efficient and beneficial.

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Topics: content marketing, content strategy, inbound marketing, shayesmith

Looking Back: Why I Wish I Had Hired an Inbound Marketing Agency

Posted by Shaye Smith

February 23, 2018

Prior to joining the team at LeadG2 and working on the agency side of things, I was on what you would call the ‘client’ side of the inbound marketing world. Let’s jump back a few years… I was the digital communications manager for my company and I, in concert with our website and ecommerce manager, were on the hunt for something… but we weren’t 100% sure what that was at the time. After doing our research, we came to the conclusion that inbound marketing was what we needed. But not just the inbound marketing strategy. We needed the technology and tools that a software platform could offer and enable us to do inbound marketing efficiently.

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Topics: inbound marketing, HubSpot, marketing strategy, marketing, shayesmith

If a Picture is Worth 1,000 Words, then What is the Investment in That Picture Worth?

Posted by Shaye Smith

December 28, 2017

“They” say a picture is worth 1,000 words. As a content manager with a marketing background, I started thinking about this. Who is “they,” and how do “they” know? Even more… if a picture REALLY is worth 1,000 words, then that picture is worth the investment, so why don’t more brands invest in great pictures?

By nature, humans are very visual. When processing visuals, we use 30% of our brains, and yet we only use 8% for touch and 3% for hearing. Research has found that after hearing information, people only remember 10% of it three days later, but they remember 65% of the information if a relevant image accompanies the information.

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Topics: inbound marketing, blog strategy

4 Things I Learned about Inbound Marketing at a Public Relations Conference

Posted by Shaye Smith

September 18, 2017

Recently, I stepped into my third year of serving on the board for the Northwest Florida Coast Chapter of Florida’s Public Relations Association (and my fifth year as a member). Prior to joining the LeadG2 team, my background was heavy in public relations and digital communications, and I’ve found that background has been invaluable as I’ve moved into inbound marketing and content management. In August, FPRA hosted its 70th Annual Conference in Orlando, and I had the opportunity to attend for my first time.

As the Content Manager for LeadG2, my opinion on how public relations and inbound marketing are related (in many ways, but obviously not identical) and go hand-in-hand was reinforced session after session at the conference. Below are four things I learned (or knowledge that was reinforced about inbound marketing at a public relations conference.

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Topics: inbound marketing

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