Recently, I stepped into my third year of serving on the board for the Northwest Florida Coast Chapter of Florida’s Public Relations Association (and my fifth year as a member). Prior to joining the LeadG2 team, my background was heavy in public relations and digital communications, and I’ve found that background has been invaluable as I’ve moved into inbound marketing and content management. In August, FPRA hosted its 70th Annual Conference in Orlando, and I had the opportunity to attend for my first time.
As the Content Manager for LeadG2, my opinion on how public relations and inbound marketing are related (in many ways, but obviously not identical) and go hand-in-hand was reinforced session after session at the conference. Below are four things I learned (or knowledge that was reinforced about inbound marketing at a public relations conference.