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LeadG2 Blog

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professional services (10)

1 min read

Digital First: Online Searches are Executives’ First Course of Action

We've shared this statisitic before: Two-thirds of the B2B buyer’s journey is completed online. Digital has been gaining in importance for B2B...

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2 min read

5 Inbound Marketing Questions With The Retirement Answer Man

Learning from your peers is one of the best ways to see if you should get started with inbound marketing, or whether you're on the right path to...

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2 min read

Is Storytelling Overrated? Kevin Spacey Doesn’t Think So.

“Storytelling” as it applies to content and inbound marketing is a hot buzzword and it's one that warrants a closer look. What’s it all about, and...

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2 min read

Inbound Planning Day is Over—Now What?

Recently I had the opportunity to travel to Chicago to meet with a new client and conduct an Inbound Marketing Planning Day workshop. During the...

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3 min read

5 Questions With ... Alan Vitberg

As part of LeadG2’s “5 Questions With” series, we interviewed Alan Vitberg, of Vitberg, LLC. We've now acquired Vitberg, LLC, and are very excited to...

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1 min read

The Rising Importance of Inbound Marketing in the Marketing Mix

Recently while reading Forbes Magazine I came across this great article about inbound marketing and why it's so important for companies in 2016 to be...

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2 min read

2 Lessons From Our Scary Google Rankings Drop

A couple of weeks ago, we had a scare. I logged into the HubSpot dashboard to see that our search engine rankings had plummeted. We were now ranking...

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2 min read

How to Choose the Best Topics for Generating Sales Leads from Webinars

Before you decide that you are ready to host your first webinar, it’s important that you first determine if your target audience is interested in...

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