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LeadG2: October 13, 2017
For a long time, we recommended hosting all your content on your own website — after all, you own your content, and you want people spending time on...
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Dean Moothart: October 2, 2017
Do you want me to build a house for you? Probably not. You could make sure I had everything I needed to build a beautiful house for you—lumber,...
2 min read
Matt Sunshine: September 6, 2017
The need for quality case studies has never been more important then it is right now. B2B companies everywhere are encountering more and more...
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Matt Sunshine: August 28, 2017
Recently I was talking to a general manager of a radio station who has been following this blog for some time now. For this article, I'll refer to...
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LeadG2: August 25, 2017
In an age where we’re all spending 12+ hours a day staring a screen, where nearly everything is automated, people crave the human element. They crave...
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LeadG2: August 14, 2017
B2B businesses aren't as fun and exciting as B2C businesses, right? Well, you may not be selling sexy sports cars or hot new smartphones, but B2B...
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LeadG2: July 21, 2017
If you’ve got rare disease, you’re not going to rely on a family doctor for treatment. You need someone who knows everything there is to know about...
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LeadG2: May 26, 2017
If you’re on the wrong road, driving faster won’t get you where you want to go. If you’re putting out the wrong kind of content, creating more of it...
2 min read
LeadG2: May 19, 2017
Case studies are a powerful form of social proof. A study by MarketingProfs and the Content Marketing Institute found that 77% of the B2B companies...
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