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Matt Sunshine: September 6, 2017
The need for quality case studies has never been more important then it is right now. B2B companies everywhere are encountering more and more...
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Matt Sunshine: August 28, 2017
Recently I was talking to a general manager of a radio station who has been following this blog for some time now. For this article, I'll refer to...
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LeadG2: August 25, 2017
In an age where we’re all spending 12+ hours a day staring a screen, where nearly everything is automated, people crave the human element. They crave...
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LeadG2: August 14, 2017
B2B businesses aren't as fun and exciting as B2C businesses, right? Well, you may not be selling sexy sports cars or hot new smartphones, but B2B...
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LeadG2: July 21, 2017
If you’ve got rare disease, you’re not going to rely on a family doctor for treatment. You need someone who knows everything there is to know about...
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LeadG2: May 26, 2017
If you’re on the wrong road, driving faster won’t get you where you want to go. If you’re putting out the wrong kind of content, creating more of it...
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LeadG2: May 19, 2017
Case studies are a powerful form of social proof. A study by MarketingProfs and the Content Marketing Institute found that 77% of the B2B companies...
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LeadG2: April 17, 2017
The whole goal of creating blog posts is to get people to read them and to share them so others will read and share. But this goal is getting more...
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LeadG2: December 5, 2016
As part of the LeadG2 series on "The 10 Commandments of Inbound Marketing," today we're looking at the ninth of The 10 Commandments of Inbound...
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