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Inbound Marketing (25)

reasons to invest in inbound marketing

2 min read

3 Reasons You Should Invest in Inbound Marketing Instead of Hiring More Salespeople

Most small growing businesses know they need to continue to make strategic investments to sustain their growth. The challenge is knowing where to...

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lead generation

2 min read

How to Jumpstart Your Inbound Marketing Efforts with “Low Hanging Fruit” Content

Without a doubt, one of the very first steps we do when onboarding a new client is ask them what their content inventory is. This inventory acts as...

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hire an inbound marketing agency

3 min read

Looking Back: Why I Wish I Had Hired an Inbound Marketing Agency

Prior to joining the team at LeadG2 and working on the agency side of things, I was on what you would call the ‘client’ side of the inbound marketing...

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Building a Content Marketing Strategy

2 min read

Two Dozen Tips for Building a World Class Content Marketing Program

Is it Time to Update Your Content Marketing Game? We are starting to believe that content marketing as part of executing a growth strategy is...

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Ideas.jpg

2 min read

Uh-Oh… We Ran Out of Blog Ideas! Until We Tapped Into Our Sales Team

Part of a content strategy any company should be doing is blogging. Blogging not only creates fresh content for search engines to crawl, but it also...

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gaps.jpg

2 min read

Filling Your CTA Gaps to Increase Lead Conversions

It’s a new year, which means lots of new opportunities to improve your inbound marketing strategy so that you're reaching your lead generation goals....

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picture.jpg

5 min read

If a Picture is Worth 1,000 Words, then What is the Investment in That Picture Worth?

“They” say a picture is worth 1,000 words. As a content manager with a marketing background, I started thinking about this. Who is “they,” and how do...

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person_on_laptop.jpg

2 min read

Re-designing a Website Is Like Giving Digital Birth

We recently had a client do a complete overhaul of their website. New templates, new copy, new CTA buttons, new sitemap—a complete redesign. As...

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Question-marks-1.jpg

2 min read

5 Questions You Need to Ask About Your Inbound Marketing Program

You’ve created a piece of premium content that you’re proud of. You’ve designed a landing page with all the best practices represented. Your...

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