2 min read
Shaye Smith: April 19, 2018
Optimizing your inbound marketing performance starts with measuring the key metrics that show you if your strategy is effective or if it’s time to...
2 min read
Dean Moothart: March 22, 2018
Most small growing businesses know they need to continue to make strategic investments to sustain their growth. The challenge is knowing where to...
2 min read
LeadG2: March 15, 2018
Without a doubt, one of the very first steps we do when onboarding a new client is ask them what their content inventory is. This inventory acts as...
3 min read
Shaye Smith: February 23, 2018
Prior to joining the team at LeadG2 and working on the agency side of things, I was on what you would call the ‘client’ side of the inbound marketing...
2 min read
LeadG2: February 14, 2018
Is it Time to Update Your Content Marketing Game? We are starting to believe that content marketing as part of executing a growth strategy is...
2 min read
LeadG2: January 9, 2018
Part of a content strategy any company should be doing is blogging. Blogging not only creates fresh content for search engines to crawl, but it also...
2 min read
LeadG2: January 2, 2018
It’s a new year, which means lots of new opportunities to improve your inbound marketing strategy so that you're reaching your lead generation goals....
5 min read
Shaye Smith: December 28, 2017
“They” say a picture is worth 1,000 words. As a content manager with a marketing background, I started thinking about this. Who is “they,” and how do...
2 min read
LeadG2: December 13, 2017
We recently had a client do a complete overhaul of their website. New templates, new copy, new CTA buttons, new sitemap—a complete redesign. As...
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