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The LeadG2 Blog

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How to Determine if the HubSpot CRM is Right for Your Sales Organization

Posted by Dean Moothart

February 20, 2018

Customer Relationship Management (CRM) software has been one of the fastest-growing business application segments for the last several years. There are literally hundreds of options to choose from. They include large enterprise solutions from companies that spend millions on marketing and product development, as well as small niche players that focus on supporting the unique requirements of specific industries. Some of them get good reviews and other not so much. 

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Topics: deanmoothart, HubSpot, crm

Ideas and Inspiration at INBOUND 2017!

Posted by LeadG2

September 29, 2017

At the end of a week filled with ideas and inspiration at HubSpot's annual INBOUND conference, we are all physically exhausted, but mentally and emotionally energized! 

It was the best yet. Every keynote and every session offered myriad insights that changed our perspectives and presented practical ways to implement what the speakers were sharing. 

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Topics: inbound marketing, HubSpot, inbound sales

Dani Buckley to Speak at INBOUND 2017 on How to Use a Sales Playbook to Sell Smarter and Faster

Posted by LeadG2

September 20, 2017

We're excited to announce that Dani Buckley will be speaking at INBOUND 2017

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Topics: inbound marketing, HubSpot, inbound sales

We're Excited About INBOUND 2017!

Posted by LeadG2

September 15, 2017

In just a little over a week, we'll be heading to Boston for HubSpot's annual INBOUND conference. We're excited about what we'll learn and the ideas that are always generated at this fantastic event! Over 300 educational sessions and highly-anticipated keynotes are on the agenda, and we can't wait. Here are a few things that our team is looking forward to.

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Topics: inbound marketing, HubSpot

What is HubSpot and What Does It Do?

Posted by Dean Moothart

August 18, 2017

In 2006, HubSpot launched software designed to help organizations execute their inbound marketing strategies. Fast-forward to 2017 and you’ll find over 30,000 companies in over 90 countries relying on HubSpot’s Growth Stack software to help them build their sales pipelines and accelerate their revenue growth. However, there are many marketing and sales leaders that still don’t know what HubSpot is and how it can benefit their business.   

HubSpot’s Growth Stack includes CRM and sales enablement tools, but the foundation of the Growth Stack is HubSpot Marketing. HubSpot Marketing allows organizations to bring all the tools they use to support their marketing under one umbrella that shares the same data. It includes everything a marketer needs to increase website traffic, convert website visitors into leads, and “close the loop” to deliver a measurable ROI. Below is a summary of HubSpot Marketing’s functionality. 

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Topics: inbound marketing, HubSpot, sales enablement

5 Ways HubSpot Sales Pro Tools Help Me Every Day

Posted by Dean Moothart

July 31, 2017

 

It seems as though the world of selling gets more complex and challenging every year.  Consequently, salespeople are always looking for an edge — a tool, a process, or a technology that helps them become more efficient and more productive. I found such an edge when I deployed HubSpot’s Sales Pro Tool. It’s a sales enablement tool that’s part of HubSpot’s Growth Stack. I use it all day every day.  Here are five ways it has made me a better sales person.      

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Topics: HubSpot, sales enablement

Inbound16 is Over, Now What?

Posted by LeadG2

November 11, 2016

This morning as Alec Baldwin was giving his keynote at Inbound 2016, I sat in my room and spent some time reflecting on this week and what I’ve learned and what I wanted to take away from it. While I was writing this, I received an email from a co-worker that had already left, stating that his brain had melted and he has no idea how he is ever going to process and use all the information that was disussed throughout the week. I guess I’m not the only one that leaves Inbound feeling incredibly inspired, but also overwhelmed and not wanting to wait in lines or rub shoulders with 19,000 people again any time soon.  

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Topics: content marketing, inbound marketing, brianhasenbauer, HubSpot

3 Ways Your Email Open Data is Tricking You, and What To Do About It

Posted by Guest Blogger

November 18, 2015

Today we have a guest post from Mike Donnelly. Mike is the founder of Seventh Sense, a SaaS platform designed to plug into your Hubspot account and existing email systems and quietly listen—listen for the times that individuals engage with you, capture their patterns and allow you to take action on that data. Mike is a data fanatic who’s always looking for new and creative ways to help sales and marketing professionals get better at their trade.


Open rate is one of the most commonly-used metrics to judge the success or failure of email marketing campaigns. Every marketing automation system, including HubSpot, reports on this metric, and it’s the first thing most marketers look at after they’ve sent a campaign. But there are a few challenges with using open rates as a metric. We’re going to look at three of those, as well as what you can do to get a true picture of engagement.

How Email Open Tracking Works

First, every marketer needs to know how email open tracking works. When an email is opened, a transparent pixel (think of this as a picture you can’t see) is downloaded from a remote server. When the pixel is downloaded, it reports as an open. Each pixel is unique to every email address that the campaign was sent to.

How Your Email Open Data Tricks You

Because of the way email open tracking works, the data it produces isn’t the most reliable way to track engagement. Email open data is a shiny metric that sounds nice but, in reality, doesn’t give you a complete picture of your campaign’s effectiveness. Here are three ways your open data is tricking you:

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Topics: email, inbound marketing, HubSpot

HubSpot Receives Highest Rank from G2 Crowd

Posted by LeadG2

July 10, 2015

G2 Crowd, an industry-leading business software review platform, just released a report on marketing automation software. The organization gathered over 2,700 reviews on 23 different software programs, and ranked them by customer satisfaction and market presence.

Guess which software received the highest rank? Yup, HubSpot! And we agree.

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Topics: marketing automation, HubSpot, lauramacpherson

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