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The LeadG2 Blog

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How to Use Quora and Reddit for B2B Content Ideas

Posted by Isha Bell

May 22, 2020

While meditation is scientifically proven to increase productivity and improve concentration, one of the most common challenges is staying focused—which is why Guided mediation was created. The same concept rings true when generating B2B content ideas. You have the knowledge and expertise in your industry to create valuable content, but you need a jump-start. This is where what we call “Guided Content Creation” comes into play through platforms like Quora or Reddit. It’s one of the tactics we use when building a robust content strategy for our clients. 

People love to vent about what they love, hate, are challenged on, or excited about. Often overlooked platforms like Quora and Reddit can help provide irresistible content for your B2B blog, plus they’re a goldmine for qualified leadsno matter which industry you’re in.

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Topics: content marketing, inbound marketing, content creation

Profitable Lead Gen Series: Creating Irresistible Offers

Posted by Shaye Smith

May 6, 2020

“Leads are the metric that, as marketers, we rely on. Because leads mean money.” This is a quote from Kip Bodnar of HubSpot. HubSpot knows lead generation, and this guy is thinking what we’re all thinking... but are we all doing? 

Many marketers know leads mean money (or they should), but only good, qualified leads turn to money. Just collecting contact information to boost your marketing ego and ramp up analytics doesn’t make your company money. You need GOOD leads. You need QUALIFIED leads. You need leads that can be nurtured by your sales team, and that, in turn, means money.  

Here’s the struggleyou want MORE leads, but you want BETTER leads. It’s a balancing act that takes a lot of focus, effort, and strategy.

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Topics: lead generation, inbound marketing, content creation

Experts Share 5 Tips on How to Generate Content Ideas

Posted by LeadG2

April 22, 2020

From driving traffic and leads to your website to providing valuable information and assets for your sales team, there are multiple benefits of having a content marketing strategy. In order to address your prospects' needs and problems as they travel through their buyers’ journey, continuous quality content is an integral part of each stage of the inbound methodology (Attract, Convert, Close, Delight.)

There’s just one problem: What do you write about? How do you generate content ideas quickly while still being strategic and effective?

Through years of experience, we’ve found that you ideally need to publish to your blog a minimum of 1-3 times a week, and publishing new premium content on a regular basis (quarterly, if not monthly depending on your goals). In order to produce 156 blogs (or more) a year, our experts share tips on how to generate content ideas.

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Topics: content marketing, content strategy, inbound marketing, content creation

Save Time! Convert Video Interviews into Multiple Forms of Content [VIDEO]

Posted by Kim Peek

September 13, 2019

Most employees know the importance of blogging for business. It’s getting them to create the content that becomes the obstacle. There’s never enough time; they aren’t strong writers; SEO is a foreign language – whatever the reason, getting consistent quality content is hard.

Luckily, we know some tips and tricks that can help make content creation a lot easier – plus, saves a whole bunch of time!

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Topics: video, inbound marketing, content creation

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